ZEE5 Global provides Bollywood entertainment in Middle East

ZEE5 Global provides Bollywood entertainment in Middle East

ZEE5 Global recently announced a partnership with the LuLu Group.

Sonali Bendre

Mumbai: Bollywood films have always been appreciated and loved throughout the Middle East, particularly in the UAE among both Indians and local audiences. ZEE5 Global, a streaming platform, is now amplifying this connection.

ZEE5 Global provides South Asian entertainment in the Middle East and around the globe, has one of the greatest collections of content in South Indian languages, over 4000 movies, and the largest collection of movies across all South Indian languages.

The platform recently premiered the mega-blockbuster "RRR" in Telugu, Tamil, Malayalam, and Kannada and also "The Kashmir Files" both of which were huge hits across the Middle East.

ZEE5 Global recently announced its partnership with the LuLu Group for their India Utsav celebrations to mark the 75th anniversary of Indian independence.

ZEE5 Global chief business officer Archana Anand, said, “We are very happy to partner with LuLu for yet another hugely successful event to bring the entertainment factor into the shopping experience. Sonali’s presence only added to the festive spirit as fans were thrilled to meet the star. The Middle East is a very special market for us and we look forward to continuing to enthral our audiences here with the best of Bollywood blockbusters and South Asian stories”.

She further added, “As part of the festivities, ZEE5 Global flew in actor Sonali Bendre, who had a special meet and greet with fans who flocked to Dubai and Abu Dhabi on 20 August. Sonali, who recently made her OTT debut on ZEE5 Global with The Broken News, also shopped with fans who were overjoyed to meet her”

The announcement was made at the LuLu regional headquarters in Dubai during a live press conference.

The "India Utsav" was launched across the GCC countries on 15 August 2022 at Al Wahda Mall in Abu Dhabi, in the Lulu Group's first ever simultaneous region-wide launch of this celebration.

Actor Sonali Bendre said, “It’s been such a fun experience being at the India Utsav in Dubai and interacting with everyone here. It’s great to see how everyone has participated in the activities as part of the celebrations. My association with ZEE5 Global has always been amazing and I’m so glad that my first OTT show, The Broken News on ZEE5 Global, has been much appreciated and loved by audiences across the world. I'm also excited that Duranga is receiving a positive response on ZEE5 Global, which is a creation of Rose Audio production and helmed by my husband Goldie Behl.”

In addition, the brand has planned a slew of new content launches and partnership announcements for the coming holidays, which will be revealed in the coming weeks.