Mumbai: OTT aggregator YuppTV Scope has announced its partnership with Telugu OTT platform aha. This strategic alliance will enable YuppTV Scope users to access the entire video content library of aha as a part of YuppTV Scope’s extensive content catalogue.

Through this partnership, aha can further extend its reach through YuppTV Scope’s BSNL and other ISP partnerships catering to tier 2 and 3 segments, said the statement. 

“YuppTV lets its users rediscover and connect with entertainment that resonates with their preferences,” said YuppTV founder and CEO Uday Reddy. “We are committed to giving our viewers the finest quality content in accordance with their comfort and this partnership brings us a step closer towards it. aha is known for its distinct brand of storytelling-driven format that engages viewers with its exclusive and original content. With the collaboration, YuppTV viewers will have access to the entire category of Telugu entertainment at their ease.”

aha offers original Telugu content across various formats that include films, web series, and non-fiction shows.

“The collaboration has brought a broader reach to the platform,” stated aha CEO Ajit Thakur. “We're excited to work with YuppTV and we want to offer further shows on the platform in the future. Our business model is to generate unique content that is extremely engaging and can be delivered across a variety of platforms. YuppTV Scope’s large and highly engaged premium audience is an excellent fit for reaching, distributing, and promoting our platform.”