SonyLIV announces six sponsors for ‘Shark Tank India’

The streamer sold out 75 per cent ad inventory two months before the show went on-air.


Mumbai: SonyLIV has signed six sponsors for "Shark Tank India," which is set to premiere on 20 December. The streaming platform has partnered with upGrad, Acko General Insurance, Black Dog Drinking Soda as the ‘co-presenting’ sponsors, Cashfree Payments as ‘payments’ partner, Flipkart as ‘digital’ partner and Dell Technologies as ‘technology’ partner.

SonyLIV has sold out almost 75 per cent of its ad inventory two months before the show goes on-air. It has generated the maximum interest from categories like BFSI, e-commerce, ed-tech, digital payments, consumer durables, and technology brands. “With the launch of the India edition of Shark Tank, we will be adding to our library of diverse, engaging content,” said Sony Pictures Networks India senior vice president and head of ad revenue Ranjana Mangla. “The show has a unique proposition that has attracted brands from across categories such as e-commerce, ed-tech, beverages, consumer durables, handset, auto and BFSI. Currently, we have managed to sell over 75 per cent of our ad inventory and onboarded six sponsors for the show.”

Based on the business reality show "Shark Tank," the show will provide an opportunity for entrepreneurs to pitch their business ideas, business prototypes or active businesses to business experts aka ‘The Sharks.’ The show will be telecasted on Sony Entertainment Television channel.

The ‘Sharks’ that will appear on the show include Ashneer Grover (BharatPe founder and managing director), Vineeta Singh (Sugar Cosmetics CEO and co-founder), Peyush Bansal (Lenskart founder and CEO), Namita Thapar (Emcure Pharmaceuticals executive director), Anupam Mittal (Shaadi.com - People Group founder and CEO), Ghazal Alagh ( Mamaearth co-founder and chief mama) and Aman Gupta (boAt co-founder and chief marketing officer). The show will be hosted by Rannvijay Singha who will act as a guide for the pitchers on the show and the audience alike.

“We at Acko definitely understand what it takes to turn a dream into a successful venture. So, we are excited to be associating with the first-ever season of Shark Tank India, a show that we believe can help boost India’s start-up ecosystem and encourage entrepreneurship across India,” said Acko executive vice president marketing Ashish Mishra.

“At upGrad, it is our aim to support professionals in their lifelong learning journey and equip them with evolving skills required to venture out into the professional world, which shall also help them survive the market roller-coaster,” said upGrad chief executive officer Arjun Mohan. “This is similar to what Shark Tank India aims to do with the aspiring entrepreneurs who are looking forward to creating successful businesses for a better future of our country.”

“We are elated to associate with Shark Tank India, in their bid to support budding entrepreneurs and the rapidly-growing Indian start-up ecosystem,” said Cashfree Payments co-founder and chief executive officer Akash Sinha. “We look forward to nurturing this partnership, which will help us contribute towards the development of a favorable business environment to foster innovation in the startup space.”

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