Netflix is testing TikTok-inspired short clip feature for kids

Netflix is testing TikTok-inspired short clip feature for kids

To feature short videos from the existing children’s content library on iOS app.

Netflix

Mumbai: Netflix Inc is testing out a TikTok-inspired 'Kids Clips' feature to attract younger viewers to its platform and help them discover programming.

It will feature new short videos or ‘clips’ from the existing library of kids’ programs and movies on a daily basis on its current as well as future offerings. An added feature limiting access to only 10-20 clips at a time will also be introduced subsequently.

The kids' feed will resemble 'Fast Laughs' - the feature showing funny clips from different series, films and stand-up specials on Netflix that was introduced earlier this year. However, unlike vertically aligned videos on Fast Laughs, here they will be available for viewing horizontally.

The Kids Clips feature will be piloted in markets like the US, Latin America, Canada, Australia, and Ireland this week.