Mumbai: India’s love for over-the-top entertainment experiences is about to reach new heights as JioCinema is set to elevate India’s biggest reality phenomenon Bigg Boss OTT, starting 17th June. With iconic superstar Salman Khan as the host, Bigg Boss OTT will offer 24x7 non-stop entertainment and multi-cam action for free, a first in its history.
Immersing viewers in high-intensity action, JioCinema launched an electrifying promo titled "Lagi Bagi" featuring Salman Khan and Raftaar, dropping hints about the upcoming season. With the tagline "Iss baar itni lagegi ki aapki madad lagegi", this season introduces several firsts, empowering the audience with ultimate control over the game, allowing them to influence the game through unique situations and scenarios. Through live interactivity, viewers can interact with housemates, shaping outcomes related to weekly ration, spot eliminations, and task decisions. The promo shows Salman and Raftaar shaking a leg on the hookstep that embodies the anticipation of fans and contestants alike. That’s not all! The Bigg Boss OTT will offer a captivating experience with multicamera streaming, allowing fans to toggle between different perspectives and not miss a single moment of action. Additionally, the fans will have the opportunity to react real-time through live chats and emojis while watching different parts of the house real-time, elevating the interactivity to another level. Along with a 360-degree camera view inside the house, the viewers will be treated to 1000+ hours of live content in addition to exclusive cuts, and round-the-clock content drops from the house.
Commenting on being the host of Bigg Boss OTT, Salman Khan said, "India is always looking for nonstop entertainment and Bigg Boss OTT is here to provide exactly that! This season will be raw and unfiltered just like me, making it a perfect match like a Ram milayi jodi. I am sure it is going to be never seen before in the history of unscripted reality where fans can see all sides without any layers. Dekhta ja India, is baar entertainment rukega nahi kyuki contestants ki itni lagegi, ki unko aapki kaafi madad lagegi. I can't wait to witness all the drama and excitement unfold.