Mumbai: In an interesting development Viacom18, the joint venture between Reliance’s TV18 and Paramount Global, has announced plans to move its existing sports properties from the company’s video-on-demand service VOOT to JioCinema.
According to the company’s announcement, JioCinema shared that it will stream live all the matches of the FIFA World Cup Qatar 2022 and will also bring other curated content around it.
In addition to JioCinema, the global marquee competition will also be available on Sports18 – 1 SD & HD, from 20 November to 18 December to all viewers.
Viacom18 Sports’ 64-match showcase will be headlined by live streaming in 4K and multiple language feeds, including English, Hindi, Tamil, Malayalam, and Bengali on JioCinema without charging any subscription fees.
"Viacom18 Sports' multi-platform presentation of the FIFA World Cup Qatar 2022 will be immersive, personalised and offer viewers exclusive experiences on JioCinema," said Viacom18 Sports CEO Anil Jayaraj.
He added, "We want consumers to have easy access to world-class production across digital and linear platforms (on Sports 18) to match the event’s stature. Our efforts are towards reshaping the fan experience and building one of the most-loved media platforms in India."