iWorld

Flipkart Video launches 'Crime Stories' season 2 offering interactive experience

The show has introduced ‘branching video’ technology that draws viewers to become a part of the na

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/27/photogrid_plus_1627379669010.jpg?itok=7z_LL4NQ

Mumbai: Should inspector Vikrant check the victim’s phone logs? Or should he check the surveillance footage to find the killer? Which lead should inspector Vikrant follow? The power to decide now rests in the hands of the viewer! Flipkart Video has announced the second season of its investigative drama series, Crime Stories by giving it a new avatar.

Launching 27 July (Tuesday) on the Flipkart app, the show has introduced ‘branching video’ technology, a feature that draws audiences to become a part of the narrative by letting them choose between different, compelling storylines.

Each episode, released daily, will be a stand-alone case, revolving around the interrogation of multiple suspects while also engaging viewers through one branching question per episode that lets them explore the story in the direction they want to, and win exciting prizes, said the platform in a statement.

Talking about the launch, Flipkart Video senior director & head of content, Aloka Guha said, “With the launch of the second season of Crime Stories, we continue to be at the forefront of innovation by launching interactive content that delivers a unique experience. By introducing the branching video technology, we are giving viewers a more immersive entertainment experience that is different from anything we have done before. This introduction is built on our deep consumer understanding, which has revealed a growing fascination in taking more 'control' of the content they consume. We are excited for audiences to watch this new season and determine for themselves, how the story moves forward.”

Commenting on his association with Flipkart Video, actor KC Shankar said, “Inspector Vikrant is one of the most interesting characters that I've ever played, and the experience of working on this show only got better with the new season. With the introduction of the ‘branching video’ feature, we had to shoot an alternate storyline which was thrilling and challenging at the same time. Audiences are looking to do more than just watch the show. They want to be involved, everyone loves having control and this new season gives them an opportunity to do just that. I can’t wait for everyone to tune in to the Flipkart app and catch the criminal along with me while winning exciting prizes."

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631882042872.jpg?itok=BkE9tfFT
Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631875825355.jpg?itok=FeQf8CWr
Lionsgate Play to exclusively premiere 73rd Emmy Awards in India

Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India. The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857873307.jpg?itok=6aMv7BXI
SonyLIV launches first Malayalam offering 'Kaanekkaane'

Mumbai: SonyLIV’s first Malayalam offering “Kaanekkaane” is set to premiere on 17 September. Directed by Manu Ashokan, the film features Aishwarya Lekshmi and Shruti Ramachandra in lead roles. “SonyLIV has opened a door of opportunities for the Malayalam film industry to showcase its content. ...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857750775.jpg?itok=711dy7-R
Starz streamer Lionsgate Play launched in Malaysia

Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/trai.jpg?itok=a0mpRdii
ARPU target 200; Indian mobile subscribers trudge along at Rs 94.87

Indian mobile subscribers consumed 11.76 Gb of data on average per month and generated an average revenue per user (ARPU) of Rs 94.87 at the end of December 2020, according to Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631796078173.jpg?itok=alD0JGIR
ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793857773.jpg?itok=ZcaDno24
MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793081590.jpg?itok=ju1uDDYs
Prime Video rolls out Amazon original profile image feature in India

Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631788277537.jpg?itok=nBjmHlHQ
Airtel unveils new prepaid plans bundled with Disney+ Hotstar benefits

Mumbai: Telecom major Bharti Airtel Ltd (Airtel) has unveiled its new prepaid mobile plans that come with high-speed data, unlimited calling, daily SMS benefits as well as one-year free access to streaming platform Disney+ Hotstar. "With Disney+ Hotstar subscription, users will get access to live...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required