iWorld

Disney+ and Apple TV+ see success during first six months

Disney+ and Apple TV+ are fourth and fifth, respectively, among SVOD services adopted by consumers

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/04/ott.jpg?itok=oGjq0uxN

MUMBAI: New OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the "Big 3" Netflix, Amazon Prime Video, and Hulu, according to a recent consumer survey research by Parks Associates.

The research firm's Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in the OTT market, including insights into the factors driving their growth.

Disney+ has skyrocketed to 25 per cent adoption among US broadband households after just six months in the market. Apple TV+, which launched around the same time, has reached nearly 10 per cent adoption. Disney+ and Apple TV+ are fourth and fifth, respectively, among SVOD services adopted by consumers.

Data presented in this market snapshot were drawn primarily from an online survey of more than 10,000 consumers fielded between 8 March and 3 April to heads of broadband households, after the Covid2019 crisis had begun in the United States.

Additional data from the market snapshot:

Nearly three in ten broadband households report their use of online video services has increased because of the Covid2019 outbreak.

81 per cent of Disney+ subscribers subscribe to Netflix, as do 72 per cent of Apple TV+ subscribers.

Nearly one-half of Disney+ subscribers cancelled another OTT service over the last 12 months, as did roughly two-thirds of Apple TV+ subscribers.

"Disney took a broad-based content approach to its Disney+ service, including its Pixar, Stars Wars, Marvel, Nat Geo, and 20th Century Fox properties to make it broadly appealing, far beyond its traditional audience of families with young children," said Parks Associates research director Steve Nason. "Very few Disney+ subscribers subscribe only to this service, so households are not picking up Disney in place of another service but adding to their home's other OTT services. We will see, as household budgets tighten up, if Disney+ has done enough to become an 'essential service' for its subscribers."

Disney+ also benefited from promotions such as the introduction of the Disney+/Hulu/ESPN+ bundle and its partnership with Verizon where unlimited mobile subscribers and new internet subscribers get a free year of the service.

"Apple TV+ promoted a small stable of original programming and is now looking to supplement that with more third-party content," Nason said. "Apple TV+'s growth is due largely to a free year of service for those who recently purchased an Apple device, which brings the firm's brand loyalists into the service. Apple TV+ does have a higher percentage of exclusive non-Netflix subscribers, plus a higher number of households that recently cancelled another OTT service, so it appears Apple does have a core group of dedicated subscribers. Apple's challenge is to expand beyond that group."

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, etc. 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/insta.jpg?itok=cJa4HU02
Instagram Reels and what it means for brands and content creators

The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but also for brands to connect with audiences. This gave the opportunity for other homegrown brands to scale up.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/tik.jpg?itok=lIZ3lt-E
MX Player launches home-grown short-video app TakaTak

It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok stays banned. With the Chinese app being blocked.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc.jpg?itok=1gl-OVUM
Chinese apps saw drop in usage post Galwan; ban sealed fate: BARC-Nielsen

India on 29 June banned 59 Chinese mobile applications amidst a border stand-off with its neighbouring country. The government cited national security for banning these apps and included popular apps like TikTok, SHAREiT, UC Browser and WeChat.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ott.jpg?itok=rk3PXVZj
Discovery Plus to add 5 exclusive titles in the month of July

KOLKATA: Discovery Plus, India’s first aggregated real-life entertainment streaming app, which offers of thousands of hours of exclusive content across 40+ genres including Science, Adventure, Military, Survival, Food and Lifestyle, is further augmenting its content portfolio with five new titles...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/sonyliv.jpg?itok=ftp82U3Q
SonyLIV strengthens its live sports portfolio

KOLKATA: Mexican waves, boisterous applause and an edge of the seat adrenaline; the joy of witnessing live sports is unmatchable. This monsoon, SonyLIV augments its offerings with back to back sporting spectacles starting 8 July 2020. From international cricket to the best of football to the...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/himanshu.jpg?itok=YvEj03Gz
Sony Pictures Networks appoints Himanshu Bhagat as AVP marketing for digital business

KOLKATA: Sony Pictures Networks India (SPN) has appointed Himanshu Bhagat as digital business associate vice president marketing. Bhagat will manage the digital marketing function for revamped SonyLIV 2.0.  Bhagat was earlier associated with ICICI Lombard. He managed the digital marketing portfolio...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Issac%20John.jpg?itok=f9_xmiRk
Discovery Plus subscription well ahead of estimation: Issac John

KOLKATA: Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.  

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Manoj-Padmanabhan.jpg?itok=atosp9ms
Amazon Web Services appoints Manoj Padmanabhan as M&E business development head

Amazon Web Services has appointed Manoj Padmanabhan as media and entertainment business development head. Prior to this, he was associated with Horizon Broadcast Electronics Pvt Ltd as director. 

iWorld e-commerce
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ganna.jpg?itok=yU1ItNRY
Gaana unveils social video platform ‘HotShots’ for Indians to unleash creativity

Short videos are the new buzzword on social media, with both content creators and consumption skyrocketing. To cater to the ever-growing appetite of Indians for entertaining short-video, the country’s largest music streaming platform.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required