BENGALURU: On 5 January, internet conglomerate and technology company Leshi Internet Information and Technology or Letv launched its Le 3D Helmet, LeMe Bluetooth Headphones and Super Cycle in New Delhi. The company will launch its globally successful flagship Superphones in India on January 20 in NCR.
Letv entered the smartphone industry in April 2015, having sold one million Le Superphones in November. The top-seller Le Superphones, released by the company that entered the smartphone market just half a year ago, have achieved great sales success says the Chinese company. Letv is also the first company that has publicly-announced a phone with Qualcomm’s new Snapdragon 820 processor, the LeTV Le Max Pro.
The company recently organised meetups under the brand Le Meetup with #Superfans, bloggers, keen tech enthusiasts and influencers in New Delhi, Bengaluru and Hyderabad to give them an exclusive hands-on experience of LeTV’s products even before sales kicked off in India.
Along with the US, India is a key market for LeTV’s expansion plans. The company intends to match the product launches in India with that of global launches. On entering India Letv will initially focus on device and content offerings. Going forward it plans to bring its complete ecosystem to India and is currently focusing on strengthening the development of its internet app services.
Letv is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has a large content libraries comprising movies, TV dramas, entertainment shows, sports and music, which can be viewed on Letv devices.
Letv operates across six screens -mobile, tablet, computer, cinema, smart TV, automobiles.
To build a 360-degree experience for customers, Letv also operates an e-commerce platform - LeMall.com. The platform was officially launched in India after its debut in Hong Kong and US, highlighting the importance of the Indian market for Letv.
