Sony Six extends deal with Uefa for Euro 2016; to air qualifiers

MUMBAI: MultiScreenMedia?s (MSM) sports channel Six has won the exclusive broadcasting rights for the European Qualifiers to the Uefa Euro 2016 and the 2018 Fifa World Cup across the Indian Sub-Continent. Earlier Six had announced that it had bagged the rights for Euro 2016. It has thus now extended its agreement with Uefa. Neo had aired the previous edition of euro last year.

The new arrangement with Uefa provides Six with coverage of 546 international matches in total, over three years, starting with Uefa Europ 2016 qualifiers in September 2014 to November 2015 with 10 matches of each national team across 12 match weeks. In addition to this, Six will also broadcast the 2018 Fifa World Cup (European) Qualifiers starting September 2016 to November 2017.

MSM India CEO Man Jit Singh said, "The Qualifiers starting from 2014 through 2017 will set the stage for two of the biggest tournaments in World Football - the Uefa Euro 2016 and 2018 Fifa World Cup. These are exciting times for all sports fans and we are delighted to bring such world class sporting events to their homes."

MSM India COO NP Singh said, "We at Sony Six reiterate our commitment to give the audiences the best of International football. The Qualifiers for both Uefa Euro 2016 and 2018 Fifa World Cup (European Nations) will complete the exciting qualifying journey for the fans to set up two of football?s biggest tournaments."

Uefa marketing director Guy-Laurent Epstein said, "We are delighted to have extended our partnership with Sony Six on Uefa Euro 2016 to the European Qualifiers to the Uefa Euro 2016 and the 2018 Fifa World Cup. Sony Six will be offering to football fans in India a comprehensive platform and an extensive coverage of European national team football".

Also Read: Six bags rights for Uefa Euro 2016