HANSA Outdoor innovates for Air Arabia's new campaign

MUMBAI: HANSA Outdoor, part of the R K SWAMY HANSA Group, conceived and created a billboard with a large cutout of an aircraft that has a neon tubing around it to announce Air Arabia?s festive VFR (Visiting Friends and Relatives).

HANSA Outdoor also created billboards that can be seen on the Western Express Highway, Mahim Causeway, Worli, Peddar Road and near the Santa Cruz Domestic Airport.

Tyronne Devdros, Vice President, HANSA Outdoor, said, ?Over the last three years of our association, we are constantly looking for new ways to highlight Air Arabia?s offering this is one of the innovations."

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