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MUMBAI: GoTry fans have more reasons to look forward to their next visit to the kiosk ? two new products TRESemme Shampoo and Bru Gold Coffee have now started sampling with this multi-brand platform. While Bru Gold has already been sampling with GoTry for over two weeks now, TRESemme is only a few days old. The response to both these products have been tremendous with more than 1,200 people across GoTry kiosks in Delhi and Mumbai taking home these products every day.
Both Bru Gold and TRESemme are premier brands that are looking for greater market penetration and zeroed upon GoTry as the best sampling platform to help them reach out to their target group. Unlike other sampling methods that give away free samples indiscriminately and have a flimsy feedback model, GoTry is a precision sampling platform at malls that hands out samples only to consumers the product is meant for. The whole process is designed to ensure that feedback comes in readily as consumers are rewarded with more free samples once they share feedback on the ones they had picked up earlier. Francis Machado of Mumbai, a regular GoTry user says, ?GoTry is a good concept which allows you to try new products which are in the market and then make an informed choice.? Nisha Kandhari, also from Mumbai shared her feedback saying ?The idea is innovative and the products are also useful in day to day life.? And judging by the sheer volume of feedback coming in for these products, the response has been spectacular.
In yet another effort to add more value for brand managers, GoTry is turning into a marketing hotspot that dispenses not only free samples but also deals, special schemes and offers and promotional material to help popularize a brand. In keeping with this, Bru Gold sachets dispensed at the kiosk come with easy instructions on how to whip up cold coffee and hot coffee with it. Similarly, TRESemme shampoo sachets are handed out in a branded jackets that describe how the shampoo works wonders for reducing hair fall. Bru Gold samples are being handed out to registered users above the age of 15, TRESemme is being sampled to women above the age of 18. This precision sampling helps collect accurate feedback and brings down sampling costs significantly. It is of little wonder that several other non-competing brands like Garnier Light, Veet, Clean & Clear and L?Oreal Luminize are also sampling with GoTry at this time.
Currently, GoTry has four kiosks across Delhi and Mumbai ? MGF Metropolitan Mall (Gurgaon), Great India Place Mall (Noida), Inorbit Mall (Vashi) and Growel 101 (Kandivali). In a stage of aggressive expansion, it aims at targeting all the major metros in the next one year.
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