• How far is too far?

    Submitted by ITV Production on Jul 24

    By Papri Das

    The industry was grief stricken last Sunday when Bharti Airtel?s 43-year old chief nodal officer and marathon runner Stephen Menezes met an untimely demise due to heart attack on the tracks while running the Run India Run-Total Sports and Fitness 10K Challenge in Mumbai.

    According to a report in The Times Of India, Menezes had been suffering from high blood pressure for the last 10 years, which comes as a surprise since he was a familiar face in similar running events that involves pushing one?s physical limitations.

    One can?t deny the growing popularity amongst executives in participating in sports and other physically strenuous activities that test their physical limitations. More and more executives are jumping on to the fitness bandwagon; sometimes spurred by the growing popularity of India?s recently crowned ?Iron Man? - Milind Soman. Doctors and trainers are of the opinion that it is increasingly becoming more about setting records and competing than enjoying the activity. While Menezes? case may be a standalone incident, it is an eye opener for many who push themselves too hard. The scenario begs to raise the serious question: How far is too far?

    ?On an average, a reasonably fit human being is cable of stretching their physical limitations to a certain extent, but it's a gradual process,? says Whatuwant Solutions founder Bharat Kapadia, who has been participating in marathons quite regularly for eight years now. ?When I started, I hadn?t run even half a kilometer in my life. So when I decided to enter special training at the gym, the idea of running even five kilometers seemed like an achievement. I loved the training and the discipline it brought to my life and since then I have been improving my record by minutes every time,? he says.

    Kapadia also points out how our mind plays a powerful role in this. ?There are times when the body is ready for the challenge but the mind isn?t. This can prove detrimental to one?s body as well,? he says. ?Fitness isn?t measured as what one can do, but how easily and quickly one?s body can return to normal after being pushed beyond its comfort zone,? he says, adding that the power of mind is often tested in this regard.

    According to Kapadia, the mind often doesn?t differentiate between sweating it out for fun and an actual crisis and this leads to a rise in lactic acid within our systems. ?Stretching after a long run or a stressing game of squash is very essential to bring our body to normal,? he informs.

    His last recorded time for completing the 21km half marathon in January 2015 was 2 hours and 12 minutes as opposed to his first ever record of 2 hours 39 minutes. It clearly shows that patience and consistency is the key. Concurring with him is Grey Group India managing director and chairman Sunil Lulla.

    ?All of us who live life on the edge know fairly well that consistency is the key,? says Lulla, who is an avid Squash player and extensively takes part in several marathons. ?Athletes and professional sportsmen undergo rigorous training to increase their ability to push beyond limits each time. Their records are a result of that training and not a feat achieved in a day. If a regular executive expects the same result, their body will simply not obey, or worse, will break down,? Lulla simply puts.

    Lulla stresses that it's extremely important to build up this consistency before every major event that requires you to be at your physical best. ?Well before a week of participating in a marathon, I practice running to get myself in the groove and also follow a strict diet,? Lulla says, adding that it prepares his body for the physical exertion that his body would experience during the marathon. ?These days I have been traveling a lot, which leaves me very less time to practice running and play Squash etc. Therefore, every time I do play, I deliberately cut down on my time so that it doesn?t become sporadic.?

    For some it may be a lack of consistency, but there are others who just can't help it and one such person is celebrated TV personality Cyrus Broacha. ?I used to play Rugby earlier and now only lift weights almost obsessively, to the point that my family has given up on me,? says Broacha.

    ?Some people have this obsessive compulsion to keep at something until they are unable to carry on, and at the cost of sounding victimized, I am one of them,? he adds. Throwing light on the signs to identify that one is obsessed with a certain thing to an alarming level, Broacha says, ?When people are unwilling to adjust their practice times, refuse to take any breaks and often get angry when interrupted, it?s a sign they are obsessive over it.?

    When asked how he ensures that he doesn't take his obsession to a point where he may fall sick, he says, ?I spend less time in the gym when I have work so I guess that's one way to keep me off it.?

    Speaking of signs, Vizeum India managing director S Yesudas, who is a cycling enthusiast as well as a marathon runner, is also of the opinion that the body sends out clear signals when you push it too hard. "Inspite of these signals, if one decides to still push a bit more for the adrenaline, that push should be based on a very happy mind frame of "wanting" and not "having" to do. I also do pay attention to every little noise on my cycle as I know it's telling me something," he says. 

    While stressing on the fact that it important to challenge yourself, Yesudas also throws in a word of advice. "Any of these physical activities are always a mind and body game. However what's essential is to enjoy the moment without stressing about the end goals and keep listening to your body," he says.

    Lost Boy Production?s Vikas Gupta plays badminton and football quite regularly and believes the importance in maintaining one?s health through extra curricular fitness activities. ?Living a lifestyle where most of our hours go either sitting in front of the computer or consuming fast food, it is essential to engage in some sport. It maintains your health and also keeps your mind fresh,? says Gupta, who strikes a fine balance between work and play.

    ?I make sure I don't over exert myself at work on the days that I play a sport. Sometimes people work for 16 hours a day and then expect to push themselves for four more hours in after work activities like sports. It is not a healthy practice,? he says, warning executives of their ?wanting everything all at once? attitude even towards sports.

    In spite of having erratic work schedules, Gupta maintains his ?me time? on weekends. ?It is hard to schedule your life amidst shootings and other official responsibilities. But I try to have 12 hours a day with some exceptions and on weekends I completely switch off for a couple of hours. It?s usually then that I indulge in sports,? shares the producer.

    Often what pushes an otherwise perfectly healthy person over the edge is undiagnosed ailment and latent injuries, which is why both Gupta and Kapadia recommend a general health check up at regular intervals. Consultant Orthopedic Surgeon Dr Tushar R Jimulia has over a score of frequent visitors who regularly take part in extensive sports and athletic activities. ?About a dozen of marathoners and executives who play sports often seek my help before they have a big event coming up. Moreover, two of my orthopedic friends are majorly into trekking and thus keep needing regular checkups before their trips,? says Jimulia, who was earlier with King?s Mill Hospital in Mansfield, UK.

    Jimulia?s advice to executives is simple: Not to forget that their engagement in these activities is for fun and they can?t compare themselves to the professionals. ?More often these business leaders and executives spend their early twenties and thirties in building their impressive portfolios. By forty when they have some time for themselves, they suddenly jump into extreme fitness regime, forgetting both their age and lack of any proper training over the years,? says Jimulia, assuring that it?s possible to push one?s physical boundaries after proper training within the limitations of age and other health factors.

    ?A proper health counseling is a must before anyone takes part in a serious sport. Our body is like a car with many gears. If one is to skip the first couple of gears and directly runs at fourth gear, it will naturally cause an accident. Similarly, those who want to participate in marathons must undergo basic training, then start their jogging, and move on to sprinting before building up their body to handle marathons,? signs off Jimulia.

    indiantelevision.com Team
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  • India?s 10 tech start-ups to keep an eye on

    Submitted by ITV Production on Jul 24

    India's start-up scene in technology has seen a massive boom over the last few years, with the much needed funding rush last year. While well known brands like Zomato, Practo and Flipkart continue to rule the brand game, there are a number of unique tech start-ups that you must keep an eye on.

    Here?s a list compiled by Exec Lifestyle:

    1. BugClipper:  BugClipper is an in-app tool designed to make reporting bugs very simple, smarter and more efficient. By using this tool, one can reduce miscommunication and spend time on fixing issues. Currently, it is available for iOS with over 650 installations.

    2. Hipcask: Hipcask is India's first and only wine & spirits smart phone app. It is a consumer platform to discover and learn more about wines & spirits. A knowledge repository of both Indian and international wines & spirits, Hipcask is a focused mobile application to discover and learn more about wines & spirits. As of now, they have up to wine and food suggestions in over 50 restaurants across Mumbai and Delhi. They are also targeting Singapore and Dubai in the coming months. Hipcask aims to capture the $258 billion Asia Pacific alcoholic beverages market.

    3. LivingTree: LivingTree is a hierarchical and contextual social network that aims to harness the best technology in order to enable schools, districts, communities, and families to truly partner in developing children. It emulates the natural organisation that exists in a K-12 educational system and connects people who raise, develop and educate children. It has 800 school communities on board and is targeting 10,000 institutions by the end of 2015.

    4. LogiNext: LogiNext is a real time tracking platform with high tech data visualisation for the logistics industry. LogiNext aims to help logistics companies improve their day-to-day operations, provide superior customer service and optimise their delivery networks. They promise to give 15 per cent reduction in delivery time for each time.

    5. Mocept: Mocept is a video dictionary and builds education videos for mobile and tablets. The video dictionary is available on all major mobile platforms. The app makes use of animated videos and actual conversations to explain the meaning, context and usage of words. So far, the video dictionary covers 20,000 words and 105,000 videos have been watched. Additionally, the Illustrate Video Platform (IVP) is also an innovative, scalable video platform that has been developed by Mocept. It makes it possible to create HD videos that stream at less than 2MB per minute. This ability to stream high quality videos without consuming too much data makes videos ideal for smart-phones and tablets.

    6. Outsy: Outsy is a discovery platform for local events. It is the easiest platform to discover the most interesting and fun things trending in the city. One can use Outsy to find out about the kinds of events happening in cities like Mumbai, Bangalore and Singapore. You can choose from a range of activities that include food & drinks, music & nightlife, shows & entertainment, classes & exhibits and fitness & outdoors. Outsy provides a handpicked list of going out experiences in a timely and visually appealing manner. The app has more than 5,000 downloads on Android. The company is focusing on Android, iOS and the mobile web.

    7. Papertrell: Papertrell creates award winning digital book applications for publishers and authors around the world. So far, there are 15 publishers in the portfolio including HarperCollins and Hachette. It has more than 400 published applications. Papertrell presents a new way of experiencing books and content. It has worked with publishers and authors to release book apps for Apple iOS devices, Google Android devices, Microsoft Windows devices and for the web.

    8. PickYourTrail:  PickYourTrail is a trip planning start-up that helps you ideate, plan & book experiential international vacations. It helps to craft experiential vacations and personalised holidays across 30 countries and 24 Indian states based on the consumer?s desires. Currently, they have approximately 175 customers from 10 countries. The company claims to have clocked revenues of over Rs 1 crore in six months.

    9. Roomys: A consumer product that helps you to find roommates in any city based on your preferences. Roomys helps you find roommates in a city for a permanent, long-term or temporary, short-term stay. You can browse through profiles of various people and their interests who are looking to share a place or offering a place. Till date, there are 2000 users and 600 successful connections have been made so far.

    10. Kryptos: Kryptos Mobile is a mobile app technology company, which provides high-end mobile apps to the schools and colleges along with a self-service mobile app creation platform called Kryptos AppMaker. More than 100 universities, schools and colleges across United States, Canada and Australia use Kryptos Mobile as their official app to provide information related to student grades, holds, courses, account summary etc. on the go. So far, the application has over 80 clients with 1.5 million students being active on the application. Kryptos AppMaker allows individuals and organisations to create cross-platform apps without writing any software code. It is a cloud-based, self-serviced, cross-platform mobile app creation platform.

    indiantelevision.com Team
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  • Weekend Watch

    Submitted by ITV Production on Jul 24

    Exec Lifestyle?s Weekend Watch recommends and previews television shows, films and live events that you simply cannot miss! Check out our recommendations for this weekend (24 - 26 July).

    Live Act:

    Theater lovers who don?t mind some heavy questions being raised can check out this powerful play by director Alyque Padamsee titled Broken Images. This play is a psychological thriller that unveils the true face behind the celebrity. Manjula Sharma, played by Shabana Azmi is a Hindi short-story writer suddenly receives international fame by writing an English bestseller. Wealthy, successful and envied, Manjula has everything going her way but she is haunted by her own conscious. Her inner self says she is betraying her own identity and language by deciding to write in English. Manjula is trapped in her own ?image? that becomes psychologist, confessor and also inquisitor of her decisions.

    About Town:

    What can be more fitting way to spend the monsoon weekends than hanging out with your friends and family over some ?kadak? chai and crispy pakoras? Pakora and Chai festival offers just that. Come to Tea Trails outlets in Thane and get mesmerized by the spell cast by this amazing pairing. Choose from a wide range of chais like the lemongrass, ginger, the Kullad special or their Malasa and pair them with your favourite pakoras. On offer are six different types of pakoras that include onion, spinach, mixed vegetable, bread and daal pakoras.

    Television:

    & pictures HD

    Get ready for a whole new level of ?masti? this weekend with your family and friends as &pictures brings you the world TV premiere of Grand Masti in high definition for the first time on 25 July at 8 pm. Garnering over Rs 100 crore at the box office, this multi starrer entertainer was listed top three grosses of its year of release. If you are worried that the raunchy comedy is too much for family time, then not to worry as &pictures, keeping up their family audience in mind have re-censored it and awarded it UA certification by the CBFC India? So happy movie watching!

    indiantelevision.com Team
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  • Busy execs make time for Eid-Ul-Fitr celebrations

    Submitted by ITV Production on Jul 17

     By Papri Das

    As the holy month of Ramadan comes to a close, Muslims across the nation wait in anticipation of the moon to break their fast and let loose in the celebratory mood of their biggest festival, Eid-Ul Fitr on the first day of Shawwal.

    From offering prayers at the mosque with the family, indulging in the mouth watering feast for Iftaar in the evening to enjoying scanning through the late night street food stalls through the city, Eid brings with itself many reasons to celebrate. And this joyous occasion doesn?t limit itself to just Muslims. People across all faith in India are seen enjoying the national holiday with their Muslim friends through Iftaar parties and get-togethers.

    However, if you are working in an industry like media, which doesn?t follow the norms of a 9 am ? 5 pm job, chances are that you celebrate Eid differently than most others. Take producer Gul Khan from 4 Lion Films productions for example. When Exec Lifestyle queried her about her Eid plans, a simple ?I am shooting? answer.

    ?There was a problem to get the location and thus we need to work through the weekend. I have been shooting without a break for eight days straight. It?s highly likely that I will miss celebrating Eid at home,? adds the producer, who has worked on hit television shows like Iss Pyaar Ko Kya Naam Doon and Geet, amongst others. Nonetheless, Khan plans to make up for her absence at home by having her family over on the sets.

    Walt Disney International India director marketing Mubina Ansari too is away from home on Eid. ?I am in Ladakh right now and most likely I won?t be able to make it home before Eid,? Ansari informs over the phone.

    While on a trip to Ladakh with a friend?s family, Ansari had to stay back to look after her friend, who unfortunately fell sick. However, this anomaly from her original plans isn't stopping Ansari from giving Eid her best shot. ?There?s hardly any network here so there?s no chance for a Skype call with my family, but I will make sure to give my family back home a phone call. I also plan to find a local Dargah to pray, while donning the traditional costumes available here,? Ansari shares adding that she can?t wait to go home and try the Kheer and Biryani that her mother makes on Eid.

    Those who have been in the industry for long have come to terms with the working hours and have learnt to work their way around it to celebrate festivals. ?When you are in a business and profession like the media, you can only yearn for the carefree ways you celebrated festivals as kids.

    Nonetheless, Eid to me is the best time to catch up with all my family members, and even those who you seldom meet over the year,? says Green TV co-founder and managing director Junaid Memon, who is visiting his brother?s new home to celebrate Eid and is also throwing him a housewarming party. When asked about his fondest memories of Eid from childhood, Memon recounts, ?My fondest memory involves renting a cycle with the Eidi money I got as a kid. It was 25 paisa per hour in those days and one had to book it for four hours minimum. Spending one rupee on a cycle ride is something I still cherish and miss.?Memon also shares that for Iftaar he prefers dry fruits to desserts, with the exception being Malpua and the delicious kebabs served during the season.

    Kalaignar TV vice president operations Humayun Ali Ahmed also resonates the sentiment that Eid strengthens family bonds and brings the family closer as a unit. ?Every Eid, I traditionally pray together with the family and then share a meal with my extended family as well. I have been holding the fast on and off throughout the month due to health reasons, but I am looking forward to breaking the fast on the last day followed by the Iftaar treat that follows,? he says, before busying himself with the preparations of the day.

    On that note, we at Indiantelevision.com wish one and all Eid Mubararak!

    indiantelevision.com Team
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  • Weekend Watch

    Submitted by ITV Production on Jul 17

    Exec Lifestyle?s Weekend Watch recommends and previews television shows, films and live events that you simply cannot miss! Check out our recommendations for this weekend (17 to 19 July).

    Live Act:

    If Shakespeare?s Macbeth was a blood curling tragedy that leaves you in the depths of despair, it?s comic adaption has sent the entire world roaring with laughter. This twisted adaptation of this classic, The Tragedy of Madbeth is a comedy play about one man, one crown and one throne. Beth and his imaginary friend Banquo meets three witches and from there on, Beth tries to live up to certain prophesy and both of these characters narrate a murderous tale.A physical comedy inspired from the classic of Shakespeare, this performance has mime, acrobatics, improvisations, songs and a lot of humour. This play has been staged at various venues across the globe. So drop by Canvas Laughter Club on 18 July at 6 pm and check out this never before seen adaptation of Macbeth

    About Town:

    End your weekend on a relaxing note by enjoying some smooth tunes and fresh beats this Sunday, 6 pm at Boveda's Beat Salad featuring Saral, Burudu and Mirvair Nath. Nakul and Sahil began working together in 2012 under the name Burudu. It was incited by the idea of fusing what inspires them, and combining their different approaches to music. While in London the two began pushing their music through local independent labels, and since then Burudu has released several tracks across different labels.

    indiantelevision.com Team
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  • Kitchen is no longer a woman?s territory: Chef Sanjeev Kapoor

    Submitted by ITV Production on Jul 17

    By Papri Das

    Gone are the days when the kitchen used to be a pious space, kept secluded and strictly maintained by women of the family, and cooking and handling the kitchenware used to be an alien concept for the men. Indians today believe in a more open and welcoming kitchen that facilitates team work, where the entire family can get together. While the gender bias within the kitchen hasn?t dissipated completely, a large chunk of Indian kitchens is shared 50-50 by men and women. This was soon followed by a drastic change in the way kitchens were designed and decorated, and now the modern Indian kitchen has gone beyond functional changes to welcome fashion within its four walls as well -- a change that celebrated chef and entrepreneur Sanjeev Kapoor, who launched his own food and lifestyle channel Food Food,  has witnessed and promoted over the years.

    While visiting the HGH India 2015 annual trade held at the Bombay Convention and Exhibition Centre to launch of Sanjeev Kapoor branded Table and Kitchen Linen and Cutlery products, Kapoor talks about the evolution of the Indian kitchen, its tryst with fashion and his own brand positioning keeping all this in mind.

    Excerpts:

    What has been your observation on the changing indian kitchen?

    The kitchen in Indian homes was a pious place with a lot of reverence. It was a space people preferred to keep to themselves rather than sharing it. Today, kitchen has come to the living room. As soon as that happened, there was an immediate need to give it a makeover. 

    From design to the products you see in a kitchen, it all had to be presentable aesthetically. And the change isn?t just based on the functionality or utility of the things but it also on the attitude you have. It soon became a space where one can have conversations and get togethers as well. Earlier the kitchen was only used to cooking food, but now kitchen is where you cook stories as well.

    What is the scope of branding when it comes to homeware and lifestyle goods in India?

    The home category earlier was more about utility and functionality, but it is changing now. Earlier we didn't really care what lighting we use in the kitchen, but now we do. These days homes are adapting the lighting schemes, which are mostly used in restaurants. What is interesting is that people are willing to spend money beyond their functional needs to expand their horizon of lifestyle. 

    With Sanjeev Kapoor as a brand, I plan to improvise and transform the entire kitchen and dining experience of modern-day consumers by developing quality houseware products that are trendy, aesthetically suited to modern settings, functionally more effective and safe. 

    I see myself lending my name to not just cups, and saucers and plates and forks but more. Today food is not merely limited to the senses of taste and smell but has gone beyond this to also include the sense of sight.

    Will you agree that the Indian kitchen has shrunk in size due to the over all space constraints in the cities?

    Space used to be a problem earlier because people were in the habit of hoarding things. Today you get things ?a La Minute?, which means ?I want it now so I order it and get it?. So there is no point storing things. Earlier people used to store certain items for over a year in their kitchens, today there is going to be someone who will supply it round the year and that too to your doorstep with a  click of a button in your mobile app.

    Do you agree that the kitchen is no longer exclusive to women?

    Absolutely. My research data, which I have gathered from a trustworthy source, backs the fact that today the kitchen is used almost 50-50 by men and women. And it is not about gender anymore, but about experiencing something together with the entire family. Even kids are cooking these days under their parents' guidance, and therefore the kitchen is being modeled according to these emerging trends, a space that can safely support a child?s cooking experience.

    Having said that, today?s kitchen and homeware products aren?t designed or marketed just for any gender. There is no need to think differently to cater to women. Whether it's a frying pan or an apron, it doesn?t matter if it?s a man or a woman using it, it?s produced and marketed in the same way. One may say that colour scheming will differ according to gender, but gone are those days when pink products were for women and blue was for men. The homeware lifestyle products are more about the family and its members.

    Is this new age, are fashionable kitchens being accepted beyond the metro cities?

    The growth of India is pan Asia, and thanks to the internet, people are more informed and aware of the lifestyle services that they can avail. Earlier the affluent Indians and those in the towns didn?t know that they could avail of such services that existed.

    indiantelevision.com Team
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