MUMBAI: Join the foodies, Rocky and Mayur, for a grand meal at the 90 year old landmark in Mumbai, the Britannia restaurant. The duo relishes on a meal of the famous Berry pulao and ginger soda, on the bonnet of a cab, typical highway style. They also discover the story behind a surprise pilaf with tangy berries from Iran from the lovable and quirky Parsi owners.

Don?t miss this food trip. Join Rocky and Mayur on a lip smacking journey on ?Highway on My Plate? this Sunday, 23rd May at 8:00 pm and repeat on Monday, May 24th at 10:30 pm only on NDTV Good Times.

MUMBAI: Pepsodent, Hindustan Unilever‘s leading oral care brand, will be launching the
"Papa & Pappu (P&P)" campaign to encourage fathers to spend quality time with their children and make brushing more fun. Bollywood superstar and a devoted father in real life, Shahrukh Khan has been signed on as a brand ambassador to lead by example and drive the campaign message.

The campaign appeals to fathers to spend just 2 minutes with their kids to brush their teeth. This will not only help remove 95 percent of the germs but also in the longer-term build a strong relationship with their children. With this campaign, Pepsodent attempts to make brushing, an otherwise mundane activity into an interesting event where fathers can spend quality time with their children and instill good habits laying the foundation for stronger father-kid relationship.

The TV campaign revolves around two characters, Papa (played by Shahrukh Khan) and Pappu (played by child actor Keval), a father and son duo who make brushing enjoyable and exciting. The advertisements will take viewers through the life journey of Papa who uses humor and storytelling to educate his son, Pappu on the importance of brushing.

Papa and Pappu is a simple concept, inspired from realities of the modern lives where both parents are working, and they do not have enough time or energy to play with or educate their kids on oral health, a serious and generally ignored health concern in India.
With hectic lifestyles, involving parents to brush their teeth with their children is beneficial to nurturing good oral health habits at an early age. When a routine becomes an enjoyable experience, both children and parents stop treating it as a task and instead look forward to spending time with each other. The result, children are more likely to adopt these habits as part of their daily routine and continue throughout their adult life.

Category head for Oral Care at Hindustan Unilever Limited Srinandan Sundaram says, "The parent-child relationship is an increasing concern and currently the focus for building better and healthier families. In this modern age, we see parents engrossed in work and missing out on engaging with their children. Through the Papa & Pappu campaign, Pepsodent attempts to put forth this issue and reach out to parents, encouraging them to spend quality time with their family while instilling health habits in their children."

He adds, "Shahrukh Khan is the best choice for ‘Papa‘ in the campaign as this super successful actor also practices what he preaches. He is the perfect role model of a father who finds ways to spend time with his own children away from his active schedule and stardom."
 

MUMBAI: The Toon Cup, the free-to-play online football tournament from the animated world of Cartoon Network, has registered nearly a quarter million users from India since its launch in March.

Toon Football has roped in Perfetti Van Melle?s Big Babol as the presenting sponsor. Cadbury?s Gems and Bournvita are the associate sponsors.

As per the game, each player creates their own personalised avatar by choosing hair styles, skin colour, eyes, gender, outfits and shoes. They can then join a team or get together with friends and family to create a new team altogether. Each team will comprise four friends or family members and also one Toon player, which can be chosen from a selection of Cartoon Network characters including Chowder, Dexter and Four Arms. Players can take to the field to challenge family, friends or other teams, play exclusive tournaments or hone their football skills with a bunch of mini games.

The Toon Cup qualifying rounds will run through 12 April to 9 May. The top 8 point earners will make it to the Indian finals, to be held from 11-19 May.
 

MUMBAI: Ambika Sharma, National Head, Jagran Solutions has been elevated to Chief Operating Officer. In her new role, she will continue to lead the Brand Activation arm of Jagran Prakashan limited.

Commenting on her promotion, Ms. Ambika Sharma, COO, Jagran Solutions said, ?There is a need for a greater understanding of the potential of activations, the possibilities of its response and a demand for well planned, result oriented and consumer driven solutions. Growth is a sum of many cumulative efforts, I believe with the growth Jagran Solutions has shown in the recent past has definitely widened the playing field for myself as well as my team, thus challenges responsibilities as well as nomenclature too take an upward swing. My focus and Goal remains to ensure Jagran Solutions is the best in class in everything we do. This focus has not changed but only strengthened as we get closer to the goal?.

Ms. Sharma, who has more than 15 years of experience in the new age marketing and brand activation space, joined JPL in April 2005 and started Jagran Solutions, as an agency specializing in activations. Under her leadership in Jagran Solutions has won many laurels. In 2009-10 Jagran Solutions was recognized as the best in India by the PMAA. The Global Youth Marketing Forum 2010 which recognizes commendable performances by individuals in the fields of marketing, advertising, public relations and branding, with focus on the youth conferred her with the ?Star Youth Achiever Award?. Since 2008 she has represented India as a judge at the Promotional Marketing Awards of Asia (PMAA), which recognizes promotion marketing excellence throughout Asia.

Ms. Sharma is an English (Hons.) graduate from Delhi University and has also completed her post graduation in mass communication. In her previous roles she was associated with Encompass, an event company under the WPP Group, Kidstuff (a Mudra Group Company) and Candid Marketing services (IMS group).

MUMBAI: Ignitee Digital Solutions Pvt Ltd, India‘s leading digital marketing company made a significant start in the sports sector by roping in Harsh Bhogle for 3 minutes pre match review for T20 world cup on social networking platforms.

Ignitee has successfully leveraged Harsha‘s 3 minutes pre match review on social platforms like Facebook, Twitter, You Tube, Rediff i share and myspace.com. The profiles created on these social media networks witnessed a huge numbers of fans participating in discussions and putting across their thoughts and views on the same.

The video blog is available on http://youtube.com/harshat20 where it has received 12 lakh combined views and has won a number of YouTube honours such as Most Viewed Sports Video of the Day, Best Rated Video of the Day and Most Subscribed Sports Channel of the month.

Harsha‘s T20 profile on Facebook has a fan following of almost 10,000 (9884 to be precise as of now). All this was achieved in a matter of 18 days. The page is available on facebook.com/harshat20.

Commenting on the occasion, Harsha Bhogle, Cricket Commentator, says, "This platform is definitely going to create enough buzz around it in social media which has been picking up extensively among the audiences. Ignitee has done really well thus far. I am certain that they will take the buzz campaign to a different level with their creative minds."

Speaking on the occasion Mr. Shankar B., National Business Director, Ignitee Digital Solutions Pvt Ltd said, "This is a different project for us, a very challenging one, considering the Craze of the T20 World Cup and the acceptance from audiences. Through the campaign that we have crafted for them, we have ensured the same to be very contemporary and current, focusing on the cricket fans."

Speaking on the occasion Mr. Gautamm Mehra, Chief SocioSearch Architect, Ignitee Digital Solutions said, "This has been a very exciting campaign for us. We‘ve ideated and implemented a set of revolutionary techniques to promote the video blog. Its been a raging success with it touching such huge numbers in less than three weeks! This campaign has been a shift from promoting traditional offline content, to syndicating exclusive content for the online medium."

For this initiative Ignitee has partnered with ITM (The Institute for Technology and Management) to reach to maximum audiences.

MUMBAI: Reliance Communications today announced that it is now offering their customers free mobile browsing on the new 0.facebook.com site. By sponsoring 0.facebook.com Reliance Communications is enabling their customers to stay connected through Facebook with their friends and family from any mobile Web browser without incurring any data charges.

Facebook?s 0.facebook.com site is optimized for speed ? it is a new faster, lightweight version of Facebook?s mobile site m.facebook.com. The site does not have graphics or photos and 0.facebook.com?s pages have been designed for performance on Reliance Communications network. Photos posted on Facebook are only one click away from 0.facebook.com. To view a photo a person only needs to click on a link to the photo and they will be prompted that they are leaving 0.facebook.com. Standard data charges will apply when a person leaves 0.facebook.com to view photos.

?Facebook is a great social utility connecting people with their close network of friends and others. Indians have already embraced Facebook in a big way to keep up with friends, share photos and links and videos. We?re extremely delighted to announce that thanks to our collaboration with Facebook, millions of our subscribers will now be able to access Facebook for free through 0.facebook.com. We are happy to announce this offer to all of our GSM/RTL subscribers.? said Mr. Anil Pande, Head ? VAS, Reliance Communications. ?Reliance Communications has always endeavoured to offer more value and benefits of the latest technological advances to our customers at every opportunity. With this latest Facebook tool, we hope they will enjoy all the benefits of a more social, open world,? he added. Reliance Communications is offering free access (no mobile Internet data charges) to the 0.facebook.com service to its subscribers for at least one full year. The length of the offer is at the discretion of the mobile operator.