MUMBAI: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4consecutive & exceptionally successful seasons in UP.

With the No. 1 Television Channel of the heartland ? BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab ? Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multimedia property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services. The auditions for BIG MEMSAAB will kick off in Mid - May.

BIG Memsaab - Season 5 promises to enthrall everyone as it brings women from different walks of life together to present their creativity and talent, be it singing, dancing, arts or crafts. Contestants from each city will be shortlisted through onground auditions and each city will host a finale.

Commenting on this Company Spokesperson said, "We have always believed in entertaining and engaging our audiences by initiating unique concepts that will connect us directly with our audiences. Considering the success this show has seen for the last four seasons in UP, this was the right time to take this woman centric property to other parts of the country. We truly believe that there is immense talent amongst women, who may be housewives, but are looking for an opportunity to show the world what they are capable of. This platform is our tribute to this multi faceted woman, who inspires and amazes us always."

Mumbai: As India eagerly awaits the kick off of Aamir Khan?s TV debut with Satyamev Jayate, brand Airtel today announced its association with the show as title sponsor. Sponsored by Airtel, Satyamev Jayate is a new non-fiction TV show which marks the TV debut of actor Aamir Khan - who will be hosting the show has also conceptualized as well as produced it. The show aims to tackle burning social issues and features the stories of real people.

Steered by actor-producer Aamir Khan, the soon to debut show Saytamev Jayate is all set to create a new wave in the world of reality television in India. ?As a brand for the masses, Airtel has always taken the lead in associating with events, shows and initiatives that resonate well with the preferences of today?s India. The theme of connecting with people across India is a common focus for both Satyamev Jayate and brand Airtel. We are excited to be associated with this show and look forward to the role it will play in entertaining the masses while bringing inspiring stories to the fore? said Bharat Bambawale, Director ? Global Brand, Bharti Airtel. Specifically for Satyamev Jayate, Airtel has reduced the cost of SMSes to the show from Rs 3 to Re 1 ? all revenue collected via SMS will be donated by the company towards charity.

Satyamev Jayate will be aired in over 8 languages across Star TV network channels and Doordarshan at 11 am on every Sunday starting 6th May 2012 - a first in the history of Indian television wherein a show will be simulcast on 9 channels including DD.

As part of this integration, brand Airtel will be associated with the show via integrations like Airtel 3G video calls to participants, exclusive availability of Satyamev Jayate title track on Hello Tunes for Airtel customers, transfer of donation amount to NGOs through airtel money etc. Channels airing the show are - Star Plus, Star Utsav, Star World, Star Jalsa, Star Pravah, Vijay TV, Asianet, ETV Telugu and Doordarshan.

Mumbai: Disney XD, the quintessential action and adventure destination brings to you a new live-action superhero series titled Heroman. Created by Marvel?s comic legend Stan Lee, the series will be telecast every Monday to Friday at 5 PM.

Heroman is an animated fantasy action series that follows Joey, an orphaned American boy wishing for a better life. Joey spends most of his days living with his grandmother in Center City, working a rather boring job in a restaurant while trying to make life a little bit easier on them. When a new toy comes out called the Heybo, Joey scrimps and saves to buy a brand new one, only to not have enough. Things turn around though when he finds a broken one. Things begin to change for Joey when his Heybo is struck with a bolt of lightning, turning the once broken toy into a giant robot with powerful abilities and electrical powers. Now gifted with the ability to control his christened Heroman, Joey utilizes his newfound superhero to battle an invading evil race of cockroach aliens called the Skrugg.

With a desire to become a hero himself, Joey works hard with Heroman to prove that he can be something more with his life. Now, Joey and Heroman are Earth?s only hope for survival against a militant alien invasion. Will they be able to save the world from the imminent threat? Catch the daring new series of adventurous battle with the mysterious aliens, from, Monday to Friday at 5 PM only on Disney XD.

Disney XD India: Disney XD is a multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television and online platforms. The programming includes series, movies and short-form, as well as sports-themed programming. For more information on Disney XD, please visit www.disneyxd.in

Mumbai: KA Hospitality Pvt. Ltd. the company that brought Hakkasan and Yauatcha, the uber-luxury world class restaurants to India appointed LinOpinion, the public relations division of Lowe Lintas as its communications and public relations partner in India. LinOpinion is tasked with building KA Hospitality, Hakkasan?s and Yauatcha?s media profile in Mumbai - focusing on raising awareness for the brands Hakkasan and Yauatcha and positioning KA Hospitality as the experts and leaders that bring a high-end lifestyle experience and cuisine to India.

On the engagement with LinOpinion, Jeetesh Kaprani, Vice President ? Operations, KA Hospitality Pvt. Ltd said, ?We are extremely delighted to partner with LinOpinion and are looking forward to a strong working relationship with the agency. LinOpinion displayed to us a sound knowledge of local media and deep insights on the understanding of the hospitality industry.?

KA Hospitality is a leader in luxury restaurant space and aims at bringing modern contemporary, uber-luxury world class restaurants to India. Hakkasan, India?s first Michelin starred restaurant & Yauatcha, a Dim sum tea house with a Michelin Star, the international brands under KA Hospitality, are movers within the category.

Commenting on the mandate, Ameer Ismail, Executive Director, Lowe Lintas and Partners, said, ?LinOpinion continues to be on a growth trajectory. This win is a testament to the excellent track record and quality of the bank of work executed in the area of hospitality. We are confident that we will successfully drive visibility for KA Hospitality and its brands in India and support the initiatives of the organization in taking a leadership position. We look forward to a long-standing work association with the company and its brands in India.?

MUMBAI: Zee News is launching the second edition of its ?Saaf Pani Swastha Bharat? initiative; an attempt to educate the masses about the importance of clean water and the need to conserve it.

Scheduled to launch today, the campaign aims at sensitizing people about the shortage of pure water faced across the world and educate them on ways to save it. This will be done through the telecast of educational TVC?s, tips to save water and informative programming. The initiative will also use other mediums for spreading awareness like print and radio.

This year the initiative will also include a river expedition being organized in association with elite Indo- Tibetan Border Police Force. The expedition is aimed at drawing people?s attention to the plight of the rive Ganga and the need to conserve it. The two-month long expedition will commence on 24 April from Gomukh and culminate at Gangasagar.

Zee News m will organize multi?city ground events comprising discussions, oath ceremony, signature campaigns and rallies across this route felicitating direct interaction with the masses.

Zee News marketing head Rohit Kumar said, ?Both water crisis and water borne diseases continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and not
only awaken people?s thought to it, but generate public response by inspiring them to act.?

New Delhi: Dassault Syst?mes - leader in 3D design, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions - today announced its intent to acquire geological modeling and simulation company Gemcom Software International (Gemcom) for approximately US$360 million. Privately-held Gemcom is the world leader in mining industry software solutions, headquartered in Vancouver.

"With the acquisition of Gemcom, coupled with our 3D Experience platform capabilities, our objective is to model and simulate our planet, improving predictability, efficiency, safety and sustainability within the Natural Resources industry and beyond," said Bernard Charl?s, President and CEO, Dassault Syst?mes. "To support this ambitious goal, we have created a new brand, GEOVIA. Raw material provisioning and long term resource availability is a major concern for society. Today?s announcement is a significant step towards fulfilling our purpose of providing 3D experiences for imagining sustainable innovations to harmonize products, nature and life."

Today?s mining industry, the primary user of Gemcom?s software, is growing quickly. There are more than 5,500 operating mines worldwide and approximately 15,000 mining projects. The associated mining software market is experiencing strong growth, with third-party analysts estimating a double digit trend for the foreseeable future.

"This acquisition will clearly benefit Gemcom?s customer base, bringing global support and enterprise collaboration. Advanced technologies in 3D modeling and simulation will not only enable engineers and geologists to model and visualize resources but also improve sustainable mine productivity," said Rick Moignard, President and CEO, Gemcom. "We believe that with Dassault Syst?mes? support we will be able to address global issues for our customers as a real partner. None of our competitors can match that in this industry." Rick Moignard will become the CEO of the newly created GEOVIA brand, after completion of the Gemcom acquisition.

After the closing of the transaction, Gemcom?s 360 employees and management will remain in place and continue serving the mining industry. By leading the new GEOVIA organization, Gemcom?s management will champion the further development of Dassault Syst?mes? strategy of modeling the natural world. In addition, Gemcom?s current offices will further extend the overall geographic reach of Dassault Syst?mes in Australia, Africa, Canada, South America, Kazakhstan, Mongolia, Indonesia, and Russia.

Dassault Syst?mes and Gemcom have entered into a definitive acquisition agreement whereby Dassault Syst?mes will acquire Gemcom in an all cash transaction. The completion of the acquisition is subject to normal closing conditions, including regulatory approvals. The transaction is expected to be completed in July 2012, and Gemcom to be accretive to Dassault Syst?mes non-IFRS earnings and neutral to its non-IFRS operating margin.