• Victoria Beckham on CNN's ?Talk Asia?

    Submitted by ITV Production on May 21

    Mumbai: Fashion designer and international style icon Victoria Beckham sits down with CNN correspondent Anna Coren for an in-depth one-on-one interview on CNN?s ?Talk Asia?. In Hong Kong to promote the launch of her new line ?Victoria?, she discusses her design philosophy and her experiences entering the fashion industry. The former Spice Girl also opens up about family life with husband David Beckham and their four children, living in the public eye for more than 20 years, and how she responds to critics. CNN?s Talk Asia with Victoria Beckham airs on Tuesday, May 22 at 1300 IST and Thursday, May 24 at 1000 IST.

    Please find excerpts from the interview with Victoria Beckham below.

    ?CNN?s Talk Asia? must be credited for any use of this material.

    ON THE TRANSITION FROM POP TO FASHION

    BECKHAM: ?I?m very respectful of my past and what I?ve done with the Spice Girls, and I?ve learned an enormous amount from that. And now I?m doing what I?ve always wanted to do, you know, fashion is my passion."

    ON HOW SHE RESPONDS TO CRITICS

    "I care what people say about what I do professionally, I care about what my customer says, you know, that?s what I do care about, because why do I do what I do? I do what I do because I love women. I want to empower women, I want women to feel good, I want them to feel beautiful and so I care about what my customer thinks because I want to give her what she wants."

    ON HER CAREER HIGHS

    BECKHAM: "One of the most exciting points of my career was dressing Oprah, for example, a woman that...I mean I met Oprah and I didn?t know whether I should shake her hand or curtsy. I mean literally, and the fact that I had the opportunity to dress Oprah, who is definitely a more curvaceous women. So that?s what feels very exciting for me. It?s the fact that I am designing dresses that are for women, whatever age and whatever shape and size."

    ON BEING IN THE PUBLIC EYE

    BECKHAM: "I can?t bear it when people complain about that sort of thing [being followed by paparazzi]. It is what it is. It comes with the job if you like, and we are used to it and we have a private life. So I kind of don?t pay too much attention to that side of it really."

    "I?m never going to sit here and say ?poor me, I?m being followed by photographers,? are you kidding me? I?m the luckiest woman in the world and I appreciate absolutely, absolutely everything."

    Highlights of the Victoria Beckham interview with ?Talk Asia? will be available online at www.cnn.com/talkasia

    Airtimes: Indian Standard Time*
    Tuesday, May 22 at 1300
    Thursday, May 24 at 1000

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  • BBC World News is the #1 international English news channel in India

    Submitted by ITV Production on May 21

    Mumbai: The latest Ipsos PAX survey (Q1 2011 - Q4 2011) shows that in India, BBC World News is the top international English news channel and the news destination of both the young1 and upwardly mobile mid-level corporate managers.

    BBC World News was also shown to be the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30. The channel is also the most watched news channel amongst key audiences such as potential car buyers, international travellers and consumer durable owners.

    The latest PAX survey also demonstrated the power of BBC?s integrated reach across its TV and digital platforms. BBC combined platforms reach out to more young people, mid management execs, women, potential car buyers and international fliers as compared to key competitors.

    Colin Lawrence, Commercial Director BBC World News says: "BBC World News and BBC.com are strongly demonstrating impact to Indian audiences-not only top management but also those with their careers on the rise. Our platforms deliver a targeted route to these discerning viewers and it?s more and more clear that our style of impartial international news and business coverage is increasingly relevant to viewers and advertisers across the country."

    The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai, Delhi and Bangalore. The latest survey covers Q1 2011 to Q4 2011.

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  • GREENATHON 4 - Bigger, Faster, Stronger and Greener!

    Submitted by ITV Production on May 19

    MUMBAI: The 4th edition of the NDTV-TOYOTA Greenathon promises to be even bigger, better and greener. The 12 hour LIVE telethon on 20th May, at the Yash Raj Studio in Mumbai, will once again bring you a fantastic show from 9:00 am to 9:00pm with a non-stop combination of musical extravaganza, live chats with celebrities, simultaneous green activities across India, reports on environment and green pledges.

    A host of celebrities and well known personalities will join NDTV Group CEO Vikram Chandra, campaign ambassador Priyanka Chopra and comedian Cyrus Broacha during the programme, which will be simultaneously telecast across the all channels of the NDTV Network.

    Actor-Model Milind Soman will also be ending his challenging 1500 Km Green Run from Delhi to Mumbai at the Yash Raj Studio during the show. Milind?s Green Run began on 20th April from the Qutub Minar in New Delhi.

    With the emphasis this year being on properly recycling waste, Vikram Chandra, CEO, NDTV Group said, "The focus of Greenathon 4 is on recycling waste and to facilitate the same we have put up recycling centers across the country. We urge everyone to come together to support the cause and hope to raise larger funds this year, changing many more lives."

    Over 15 crore rupees has been raised in the first 3 years of the Greenathon campaign, lighting up over 500 villages across the country, impacting thousands of households. Brand Ambassador Priyanka Chopra launched the fourth edition of the campaign with a clean up drive on 9th April on the banks of the Yamuna River in Agra.

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  • Percept Out of Home undertakes OOH for Speciality Restaurants

    Submitted by ITV Production on May 18

    Mumbai, 17 May, 2012: Percept-Out Of Home, India?s renowned Out Of Home Agency has executed OOH for Speciality Restaurants Limited to announce an initial public offer. The duration of the initiative is 10 days starting from 9th May and concluding on 18th May 2012.

    The objective of this campaign has been to create awareness across major metros and mini metros in 7 cities like Mumbai, Delhi, Ahmedabad, Surat, Vadodara, Rajkot and Jaipur. Creative mounted in large formats have highlighted details like price band, date of bid and issue. The campaign has ensured maximum exposure reaching the target audience ? retail investor at prominent landmark sites like Patel Bridge in Mumbai creating spotlight effect.

    Speaking about the campaign, Mr Indroneil Chatterjee, Executive Director, Speciality Restaurants Limited said, "Keeping in mind the profile of Speciality Restaurants established through several famous brands: Mainland China, Oh! Calcutta, Sigree, Haka, Machaan, Mostly Kebabs, Just Biryani and Sweet Bengal, informing prospective retail investors have been crucial. So far the campaign has been beyond satisfactory status."

    Mr. Rajneesh Bahl, Business Head - Outdoor at Percept-Out of Home, said, "The task has been to execute campaign overnight within few hours. The entire team of P-OOH worked sleeplessly having delivered the desired result. Targeting investors required precise planning and detailing."

    Apart from this, the agency has initiated big noise campaigns for Levis and Daikin. One of memorable outdoor campaigns undertaken by P-OOH included the launch of Tata Manza. Percept Out of Home has already achieved 30% of the target growth of this fiscal. Creative ideas, focused client servicing and new business development will fuel increase in market share of the agency in the OOH segment.

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  • Grand Finale of Super Star-The Ultimate To Be Telecast On May 19th

    Submitted by ITV Production on May 17

    Mumbai: The fluorescent lamps that shine down on Asia?s second largest indoor floor in the Chitranjali Film Complex, hosting Amrita TV?s Super Star-The Ultimate will light up the stage for the final time, during the Grand Finale of the mega music reality show. The concluding performance which will decide the ultimate super star ,will go on air at 6.30 pm on Saturday, May 19th .

    Five contenders have managed to come through the unsparing scrutiny of the 2 permanent jury members, the fastidiously critical P.Jayachandran and the cynically exacting Sharreth, to the finals : Krishnan, the youngest to qualify, groomed by a solid musical background; Rahul Raj, blinded at 4, but gifted with musical talent to compensate for it; Reshma, schooled in classical but able to excel in cinematic on stage; Sanoop who tapped in on his strengths to make it to the top; Sreejith who maintained a high standard from the word go.

    Positioned at an even distance from the title, the winner will be decided by how the five fare in the Finale, consisting of the Performance round and Melody Round.

    As the frontrunners get into their stride, the judging panel comprising customary judges P.Jayachandran and Sharreth, reinforced by 2 stars from the playback fraternity, G.Venugpal and Gayathri ,will together settle the issue of who is the best singer of the competition.

    Celebrity performances from all the 4 judges will dot the Finale evening, as they take turns at the microphone to ease off the mounting tension of the contest.

    On May 19th , as the challengers compete, each a few melody-widths away from the crown, the final five have already been marked for great heights in music, regardless of the result.

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  • Shemaroo releases Vidya Balan's Kahaani on Home video

    Submitted by ITV Production on May 17

    MUMBAI: Shemaroo Entertainment, engaged in the distribution of content for satellite channels, physical formats and emerging technologies like the Mobile, Internet, Broadband, IPTV and DTH among others, has released the Blu-Ray and home video of Sujoy Ghosh?s Kahaani.

    The film has an unusual story line of a pregnant woman, who flies from London to Kolkata, in search of her missing husband. A mysterious story line and a stupendous performance by Vidya Balan makes the movie a must watch for the audience. The success of Kahaani proves that good content is always appreciated and does not need the support of stars to make a success.

    Said Shemaroo Entertainment Director Hiren Gada, "Kahaani is our third film after Ishqiya and The Dirty Picture, all featuring Vidya Balan in the main lead. It is needless to say that all her movies have not only been appreciated by the audience but are also critically acclaimed. We are pleased to bring her films to our audience on home video. In fact the DVD of the film will be a prized possession in one?s DVD collection."

    Notably, the DVD of Kahaani costs Rs 399, VCD Rs 115 and Blu-Ray Rs 799.

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