• MTV is getting serious

    Submitted by ITV Production on Nov 28

    It will mark 1 December, World Aids Day, with a day long MTV Music Summit for AIDS at the SNDT college campus in Mumbai.
    There‘s a reason for the summit, says MTV India managing director Alex Kuruvilla. A recent study has indicated that 50 per cent of those newly infected with the deadly HIV/AIDS virus are youth.

    The day long concert, first of its kind in India, will have live performances from 19 leading artistes including Shubha Mudgal, Colonial Cousins, Euphoria and many others from the Indian music scene. The concert kicks off at noon on the SNDT campus.

    At a press meet held to announce the summit, Kuruvilla said that the concert aims at bringing young people together on a campaign against HIV and the AIDS virus. "The idea of the campaign is to communicate the serious message to youth in an entertaining and catchy manner and not in a preachy and holier-than-thou manner," he added.

    The channel is pulling all marketing strings to push the ‘concert with a message‘, which he says, fell in place within six weeks. MTV has already lined up an interesting on-air promo throughout out the day. An approximate 15 promos are being aired currently, but will be joined shortly by fresh promos as the campaign hots up.

    The MTV logo has already donned the red ribbon signifying the fight against the virus, while the channel VJs will gradually take the issue up in the course of their programmes. They will talk to viewers across the country about the facts and myths associated with the virus.

    Although the live concert will be aired only on a later date, the channel has lined up an exclusive premiere Staying Alive 3 hosted by rap and hip-hip music artiste, Sean ‘P Daddy‘ Combs. It has also lined up Staying Alive - Music To Live For, a 90-minute show featuring Moby, Destiny Child and teen heartthrob Britney Spears. Both these programmes are dedicated to the cause of HIV/AIDS.

  • MTV is getting serious

    It will mark 1 December, World Aids Day, with a day long MTV Music Summit for AIDS at the SNDT college campus in Mumb

  • SpeedCast launches NetTV today

    Submitted by ITV Production on Nov 28

    Leading broadband enabler SpeedCast launched NetTV today. The online multimedia service will serve the Pan-Asian region.

    NetTV will offer subscribers more than 20 channels of streaming multimedia programs. The network delivers streaming multimedia content directly into ISP networks, solving the hassles of Internet congestion. NetTV brings content closer than ever before to the end-user, to enable subscribers to enjoy high quality streaming audio and video content directly from their PCs.

    NetTV‘s browser combines video and audio content and offers data and search functions. There are four viewing modes: minimal, compact, standard and full screen display interfaces. NetTV will enable ISPs increase subscriber base, as well as generate new revenue streams. ISPs that have formed partnerships with Speedcast, have a wide selection of premium audio and video content that they can choose from the NetTV package.

    NetTV is available for ISPs within the AsiaSat 3S satellite footprint that covers the entire Asia-Pacific region. The coverage area extends from Russia to New Zealand, Japan to India and Egypt. Based in Hong Kong, SpeedCast, which provides satellite based services throughout Asia, delivers the latest news, business, entertainment, lifestyle, cultural and sports content directly into ISP networks throughout Asia and the Middle East.

    Deutsche Welle, Eurosportnews, Radio Free Virgin, Hownew‘s CCTV-4 channel, CETV and Asian News International (ANI) are the latest companies to partner SpeedCast. Its other partners include Bloomberg Television, Fashion TV and Channel NewsAsia. NetTV is the latest step in the company‘s bid to become the leading broadband Internet and multimedia service provider.

    SpeedCast claims that NetTV has successfully aggregated world-class content providers to deliver branded audio, video and data content to qualified ISPs throughout the Asia Pacific and Middle East.

  • SpeedCast launches NetTV today

    Leading broadband enabler SpeedCast launched NetTV today.

  • Scientific-Atlanta introduces voice-over IP cable modem

    Scientific-Atlanta will unveil its latest series of DOCSIS 1.1/Euro-DOCSIS compliant cable modems, the WebSTAR DPX200

  • Scientific-Atlanta introduces voice-over IP cable modem

    Submitted by ITV Production on Nov 28

    (Posted on 28 November 2001 4:30 pm)

    Scientific-Atlanta will unveil its latest series of DOCSIS 1.1/Euro-DOCSIS compliant cable modems, the WebSTAR DPX200 at the Western Cable Show in California this week.

    The product acts as a complement to high speed voice data that offered by cable operators. The cable modem series comes with an embedded media terminal adapter (EMTA). This is the first time Scientific Atlanta, the leading supplier of digital content distribution systems, is offering stand-alone cable modems with VoIP services. Now cable operators can give subscribers two additional phone service lines and high-speed Internet service. This reduces operational costs as voice services will be bundled with the existing data offering. The WebSTAR DPX200 series will be commercially available by early 2002 with the roll-out of DOCSIS 1.1/PacketCable 1.0.

    The cost of telephony service in Europe and Latin America is prohibitive at present, as calls are metered. Scientific Atlanta expects the WebSTAR DPX200 series to allow cable operators in those regions to compete with the telecom companies and offer primary line voice services to their subscribers with better quality and at a lower cost.

    Besides this, Scientific-Atlanta is also introducing a stand-alone media terminal adapter (SMTA) as an add-on solution for data modems like the WebSTAR DPX110 cable modem. This will allow cable operators to turn their data modems already in the field into telephony devices. Scientific-Atlanta‘s SMTA series is backward compatible for DOCSIS 1.1 upgradable cable modems that have Ethernet interfaces.

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