Executive Dossier

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Understanding ALTBalaji's 'under 35 viewers' with Divya Dixit

As ALTBalaji’s senior vice-president - marketing, analytics and direct revenue for India and international markets, Divya Dixit has played a pivotal role in driving the company’s vision in the fast-growing and dynamic OTT sector.

iWorld Over The Top Services
Aiming to produce 50 % of content outside of traditional non-fiction space: Gaurav Gokhale

An accomplished professional with an MBA from INSEAD (France/Singapore), and over a decade-long experience in the industry, Gaurav Gokhalehas been at the forefront of handling the day-to-day operations for Endemol Shine India since October, 2018.

Television TV Channels Viewership
Valvoline has adopted a digital-first marketing strategy: MD Sandeep Kalia

Founded in 1866 by Dr John Ellis when he discovered the lubricating properties of distilled crude oil, Valvoline oil – the world’s first petroleum-based lubricant was officially trademarked in 1873.  With such a historic legacy backing it up, Valvoline has been a key part of the global landscape...

MAM Marketing MAM
Digital marketing really worked for us during the pandemic: Super Plastronics's Avneet Singh Marwah

When the second-generation entrepreneur, Avneet Singh Marwah took over the reins of the company, it was still known for manufacturing plastic injection moulds which it started in the 1970s and 80's. He slowly steered it into what it is today – one of the country's largest TV manufacturing firms and...

MAM Marketing MAM
Premium MTB & kids' bikes drove higher profitability during pandemic: Hero Cycles' Pankaj Munjal

“The world is a lot faster now, but still, it’s the steady consistent approach that wins”, Pankaj Munjal wrote on a microblogging site in August last year, alluding to the age-old fable of the rabbit and tortoise.Words of wisdom that hold true today more than ever, when the world has been brought...

MAM Marketing MAM

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