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Mumbai: DY Works, India?s oldest and largest brand strategy and brand design firm bagged top honors at the recently concluded World Brand Congress, Packaging Awards Ceremony held on November 23, 2012 at Taj Lands End, Mumbai. The DY Works team walked away with a total of six awards across packaging, structure and retail design categories.
The World Brand Congress is the single largest rendezvous of the brains behind some of the world?s most successful and sought after brands. The congress is a meeting place for leaders from every sector and continent, bringing over 500 of the world?s branding and marketing elite under one roof. The summit saw executives from global brands and influential marketing organisations examining today?s critical business challenges. Conducted alongside the Congress, was the Packaging Leadership Awards that recognizes the role of packaging in a modern economy where DY Works swept the Packaging Awards Ceremony by winning six awards. The award submissions were judged by an independent jury comprising of branding and design thought leaders
from India, South East Asia and the rest of the world.
Commenting on the award wins, Alpana Parida, President, DY Works, said, "We?re thrilled to have won a prestigious industry award for our innovative packaging and design work for not one but six of our clients. Receiving the award is recognition of the caliber of talent we have as an agency and the consistent quality of work we deliver for our clients time and again.?
DY Works won awards across packaging, structure and retail design categories for Amul Ghee to reposition ghee as an everyday health requirement, Sadev to create modern ayurveda retail solution to showcase the brand USP, Lakme Skin care to drive brand imagery that competes with foreign payers in the category, Lakme retail to create a strong brand interface at retail touch points for Lakme, Taj Mahal to innovately use substrate and printing to create a stand out market leader and for Classic 21 to create disruptive structure that led to
share gain in the market.
In the last year, DY Works has worked with, and delivered great results for a wide range of brands within the FMCG, Cosmetics, Spirits and Personal Care categories, including Amul, Sadev, Lakme, Taj Mahal Tea, Hershey?s and Class 21 Vodka.
These awards are most coveted a month the top branding and design companies across India.
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