01
MUMBAI, 22nd May, 2012 : A large number of people use social media to share their shopping experiences. These experiences, in the form of conversations on social media, are read by millions and have an impact in influencing their decision for the next purchase. So it is necessary that these are tracked consistently and meticulously since these discussions have the power to influence consumer?s purchase decisions.
A social media study conducted by Social Wavelength reveals that Twitter is the number one medium for people to share thoughts and opinions about their shopping experiences. This study was carried out by monitoring the entire universe of conversations happening on social networks such as Twitter , Facebook as well blogs and other community sites and forums, during the period of one month. This research was carried out by Social Wavelength using Radian6.
Radian6, a part of SalesForce.com, is an enterprise level social media listening tool which can help in online reputation management, customer relationships management, identifying sales opportunities, understanding consumer brand sentiment as well as for market research. Social Wavelength is India?s largest social media agency and specialises in social media communication as well as market research by understanding social conversations.
A copy of this report can be downloaded from: http://bit.ly/14w12VY
A copy of the report has been attached herewith and you can carry this report in your publication for the benefit of your readers. In case you need the report in a word format, please write back to us and we will be happy to help you.
