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Mumbai: This week on ET NOW, Brand Equity gets to you views from the top flight experts of digital world on whether the demise of Steve Jobs, CEO of Apple, marks the end of the Apple era; a special report on Paris Hilton launching her brand of hand bags in India & exclusive interview with Phil Thomas, CEO; Cannes Lion ? The International Festival of Creativity.
Steve Jobs the Michelangelo of the digital world, a visionary who transformed the dynamics of technology and brought reform into our lives was the sole reason for Apple?s domination as the elitist brand among phones, computers and tablets. And with the demise of Steve Jobs the big question remains whether Apple Inc. will sustain the lead that this man gave it once, amidst emerging competition? While some experts feel it will take a while for Apple to fall behind others feel that competitors have understood the power of design & technology & it?s a wait-and-watch situation as to how long Apple would remain the benchmark in consumer technology.
The next segment talks about the launch of Paris Hilton?s brand of hand bags & boom in the luxury segment in India that is growing at 30% to 40% and is further poised to explode. Abhinav Kumar, CEO of Brand Concepts, the exclusive partners for Paris Hilton in India said that they expect to break even in the 3rd year of operations and in terms of business expectations; they are looking at reaching Rs. 75 to Rs. 80 Cr. worth business in the next 3-5 years.
And in the last segment of the show Phil Thomas, CEO of Cannes Lion talks about how India is one of the most upcoming countries at the International Festival, especially with India taking home 25 Lions 3 years ago & Mumbai being rated as the 12th most creative cities as per Cannes Report 2011.
Catch the full episode of Brand Equity on Saturday, 15th October at 2.30pm and Sunday, 16th October at 11am & 10.30pm, only on ET NOW.
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