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Mumbai: The Budget is the most important financial event in the country. The fact that the viewers have chosen CNBC Awaaz to witness it bears testament once again to the trust and faith they have in the in-depth analysis, detailed coverage and insights that the channel provides of the Budget each year. CNBC Awaaz is India?s leading Hindi business news channel which has yet again established itself as the confidence of the Indian business audience, and numbers pay tribute to this fact. The commitment to quality of coverage that CNBC Awaaz is repute for has been supported by the sheer volume of the viewership figures that the Budget coverage and analysis has garnered in comparison to the closest competitors.
CNBC Awaaz leads across business news channels across audience group in HSM in Budget Season
a. CNBC AWAAZ is the #1 Business News Channel in Budget Week with 2.2 times the viewership of the nearest competitor
i. Market share amongst Hindi Business News channels is 69% in HSM amongst CS AB Male 25+ audiences (Time Period: Wk11?11, All Days, 0600-2400 hrs)
b. CNBC AWAAZ is the #1 Business News Channel on Budget day more than 2 times the viewership of the nearest competitor
i. Market share amongst Hindi Business News channels is 67% in HSM amongst CS AB Male 25+ audiences (Time Period: 16th March 2012, 0600-2400 hrs)
c. CNBC AWAAZ is the #1 Business News Channel during FM Speech on Budget day with more than 1.4 times the viewership of the nearest competitor
i. Market share amongst Hindi Business News channels is 59% in HSM amongst CS AB Male 25+ audiences (Time Period: 16th March 2012, 1100-1250 hrs)
Mr. Sanjay Pugalia, Editor-in-chief, CNBC AWAAZ said; ?CNBC Awaaz has this year, once again, taken the top spot in the budget viewership ratings. These numbers are indicative of the trust that our viewers have in the analysis and coverage that we offer. These figures also showcase the optimum level of scrutiny and examination that we have convened for the budget. It is through this commitment that we have truly been able to deliver a thorough understanding of the Budget deliverables and its significance to the common man.?
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