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MUMBAI: CNBC AWAAZ, India‘s No. 1 business channel, will honour ?India?s Most Preferred Brands? at the sixth edition of ?Consumer Awards 2010? to be held at the Taj Lands End, Mumbai on June 28, 2010. The theme of this year?s awards is aptly titled ?Made for India, Made by India and Made in India?, celebrating not only the popularity of India?s winning brands but also honoring the people who have dedicated themselves to make these brands admirable in the minds of the consumer.
CNBC AWAAZ, in association with India?s leading research organisation The Nielsen Company conducted a comprehensive research to arrive at a list of ?India?s Most Preferred Brands? perceived by the end consumer for each of the sub-categories covered in the study. The key objectives of the research were to arrive at a list of the ?Most Preferred Brands? as perceived by the end consumer for each of the sub-categories covered in the study and also identify the drivers that influence the selection of a particular brand in each sub-category.
The research was conducted amongst 4000 respondents across 20 major cities and markets within the age-group of 18 ? 45 years, both males and females belonging to SEC A, B & C households. A Random Sampling technique combined with an interview methodology (face-to-face interviews & questionnaire format) was adopted to conduct this research. Selected after such an exhaustive survey, the winners of these awards are thus the true and most credible reflection of the Indian consumers? today.
CNBC AWAAZ ?Consumer Awards 2010? will felicitate winning brands from the following categories: Financial Services, FMCG, Consumer Durables, Retail, Telecom and Automobile. This year, the channel has decided to introduce new categories of awards focusing on individuals behind the success of brands- ?Brand Marketer of the Year?, ?Media Agency of the Year? and ?Creative Agency of the Year?. These awards seek to acknowledge the stellar efforts of the teams behind these winning brands that have made a mark in the worlds most dynamic and sought after markets ? India.
Speaking on this occasion, Mr. Sanjay Pugalia, Editor-in-Chief, CNBC AWAAZ, said, ?India has evolved as world‘s most dynamic market with respect to the emerging trends in consumer behaviour and the advertising and marketing landscape. It is amazing to see the phenomenal growth in the number of brand categories and trends in the last six years. Consumer Awards thus have transcended from being just an event into a concrete initiative saluting the Indian brands and the people behind them that millions of Indians have chosen to buy, to try, to experience and to own.?
To add to the excitement, CNBC AWAAZ also announced a quiz competition which will test the viewer?s knowledge about brands. The contest winners stand an exclusive chance to win Apple Macbooks, Plasma TVs, iPods and more.
In addition, as a tribute to the men and women behind popular and successful brands, CNBC AWAAZ has created an exclusive property divided into four special episodes. The first episode will be a curtain raiser as an onset to Consumer Awards 2010. The second episode will discuss with CMOs, advertising agencies and media planners about their brands and their strategies to connect with their consumers. The third episode will feature the winners of Consumer Awards 2009 as guests and the final episode will bring to light the winners of Consumer Awards 2010.
