Golmaal!

The agency churn phenomenon: - One of the big problems facing the industry today is that more people seem to be exiting it than the number of people leaving the stadium (or abandoning their TV sets) after India wins the toss and puts the opposition in. This has resulted in agencies resorting to some quite innovative measures to handle existing client relationships.

"I have heard the same words many times before. In fact six to be precise, and somehow all the people who work on my business always seem to magically disappear and I‘m left with completely new people about whom I‘m rather unsure how much time to invest in, because I‘m sure they will be on their way as well shortly."

"The client‘s tale of woe is always about the average Joe." The hushed oriental tone unraveled a conundrum of wisdom in Shyam‘s ears and Chai-La (the mystical Chinese canteen boy) had express delivered the tea cup in Shyam‘s hands and vanished among the furrows of doubt that were being formed on Mr. CRY‘s forehead.

"To cover a single lie, one has to utter a thousand before you die," the hushed Chinese tone in Ram‘s ear indicated Chai-La‘s presence as did the tea cup which materialized in Ram‘s hands out of nowhere.

"It‘s like this sir, Shyam is my elder brother. But we don‘t really see eye to eye, which is why even though we can work wonderfully well together, it is impossible because of family reasons for both of us to ever be in the same room…."

As he was mouthing these words, Ram realized that this would be the longest meeting of his life.