Taproot is Creative Agency of the Year at Adfest 2013
MUMBAI: Taproot has become the first agency of Indian origin to win the ‘Creative Agency of the Year‘ title at Adfest. It took home a total of 11 metals including a Grand Prix for the agency’s ‘I am Mumbai’ campaign for Mumbai Mirror (in the Lotus Roots Category) and a gold for the same campaign in the Film category.
Taproot, which was taken over by Japan‘s communication conglomerate Dentsu last year, has also won a Lotus Roots for its entry Abused Goddess (1-3 series) Save Our Sisters.
The success of Taproot at Adfest 2013 signals the arrival of Indian agencies on the global map. “Nothing can be better than this for us at AdFest. Hope we continue our momentum and live up to our clients and industry expectation in the coming years as well,” says an elated Santosh Padhi, Co-Founder and Chief Creative Officer of Taproot India.
In fact, it has been a healthy run for India at the Adfest. Says Scarecrow Communications founder director Manish Bhatt, “I think Taproot’s performance has been mind blowing. In fact, the country as a whole has put up a stellar show this year. I feel apart from the quality and quantity of work at these awards, what has tipped the scales in our favour is that we have more representation at the jury level. This way, the context of our work and the relevanace to our audience can be better explained and understood on the global stage.”
The winning list includes McCann Worldgroup India which took home six metals and Leo Burnett India which bagged three metals. Grey Worldwide India, DDB Mudra Group, BBDO India and Contract Advertising India won two metals each, while Scarecrow India got one metal at the creative award festival.
The winning entries are enlisted below:
Sr.no | Category | Campaing | Agency | Mental |
1
|
Press Lotus | Visual Classified Times Classified | Taproot India Mumbai | Silver |
2
|
Press Lotus | Hands can‘t be trusted - House Wife / Hands can‘t be trusted - Scientist Videocon Mobile | McCann Worldgroup India Mumbai | Bronze |
3
|
Press Lotus | 7 Abused Goddess 1-3 Save Our Sisters | Taproot India Mumbai | Bronze |
4
|
Press Lotus | Horn/Bell/Duck Volkswagen Passat | DDB Mudra Group Mumbai | Bronze |
5
|
Interactive Lotus
|
Harmonium Love Mohan Music Palace
|
Webchutney New Delhi
|
Bronze
|
6
|
Design Lotus
|
Green Fold Killer Jeans
|
Grey Worldwide India Mumbai
|
Silver
|
7
|
Design Lotus
|
Strip the Summer Killer Jeans
|
Grey Worldwide India Mumbai
|
Silver
|
8
|
Design Lotus
|
Donate More Red Cross
|
Taproot India Mumbai
|
Bronze
|
9
|
Print Craft Lotus
|
God ATSS
|
McCann Worldgroup India Mumbai
|
Silver
|
10
|
Print Craft Lotus
|
Country side Bar/Fish Market/Toilet Nima Bartan
|
Taproot India Mumbai
|
Bronze
|
11
|
Print Craft Lotus
|
Camouflage Toilet/Camouflage Kitchen Bajaj Exhaust Fans
|
Leo Burnett India Mumbai
|
Bronze
|
12
|
Print Craft Lotus
|
Face 1/Face 2/Face 3 Prayas Bharti Trust
|
Taproot India Mumbai
|
Bronze
|
13
|
Print Craft Lotus
|
Abused Goddess 1-3 Save Our Sisters
|
Taproot India Mumbai
|
Silver
|
14
|
Film Craft Lotus
|
IPL- Carnival BCCI
|
Bang Bang Films Mumbai
|
Silver
|
15
|
Film Craft Lotus
|
Giving is Magic
|
ICICI Bank Corcoise Films Mumbai
|
Silver
|
16
|
Film Craft Lotus
|
Morphy Richards - Corruption Morphy Richards Juicers
|
Contract Advertising Mumbai
|
Silver
|
17
|
Direct Lotus
|
The Pissing Letter Diastix
|
BBDO Mumbai
|
Silver
|
18
|
Film Lotus
|
I Am Mumbai, Mumbai Mirror
|
Taproot India Mumbai
|
Gold
|
19
|
Film Lotus
|
Bindi/Aarti Yatra.com
|
McCann Worldgroup India Mumbai
|
Silver
|
20
|
Film Lotus
|
Morphy Richards
|
Contract Advertising Mumbai
|
Silver
|
21
|
Film Lotus
|
Mrs. Pinto Panasonic SmooSpeak Video Door Phone
|
Scarecrow Communications Mumbai
|
Bronze
|
22
|
Film Lotus
|
Girl Child Kaun Banega Crorepati (Who Wants to be a Millionaire)
|
Leo Burnett India Mumbai
|
Bronze
|
23
|
Film Lotus
|
Fox Movies Subtitles Fox Movies
|
Taproot India Mumbai
|
Bronze
|
24
|
Film Lotus
|
IPL - Carnival BCCI
|
Bang Bang Films Mumbai
|
Bronze
|
25
|
Outdoor Lotus
|
Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Two Dimensional large/Highway Billboards)
|
McCann Worldgroup India Mumbai
|
Silver
|
26
|
Outdoor Lotus
|
Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Best of Financial)
|
McCann Worldgroup India Mumbai
|
Silver
|
27
|
Outdoor Lotus
|
JFK/Elvis/Rosewell Paper Shredder
|
DDB Mudra Group Mumbai
|
Bronze
|
28
|
Outdoor Lotus
|
ReCycled CD‘s Rolling Stone
|
Taproot India Mumbai
|
Bronze
|
29
|
Radio Lotus
|
Toothpaste/Diaper Reliance Digital TV
|
Leo Burnett India Mumbai
|
Bronze
|
30
|
Lotus Roots
|
I Am Mumbai, Mumbai Mirror
|
Taproot India Mumbai
|
Grand Lotus Roots
|
31
|
Lotus Roots
|
Abused Goddess 1-3 Save Our Sisters
|
Taproot India Mumbai
|
Lotus Roots
|
32
|
Lotus Roots
|
Bindi/Aarti Yatra.com
|
McCann Worldgroup India Mumbai
|
Lotus Roots
|
33
|
Effective Lotus
|
You Shave, I Shave Gillette
|
BBDO Mumbai
|
Effective Lotus
|
34
|
Special Awards
|
Agency of the Year
|
Taproot India Mumbai
|
|