RS Q4: Dainik Jagran, TOI continue to lead

MUMBAI: Dainik Jagran and The Times of India are continuing to hold on to their top spot as the most read publications in the Hindi and English language dailies respectively, according to the IRS (Indian Readership Survey) first-quarter report released by the Media Research Users Council (MRUC) and Hansa Research.

However, among the Hindi dailies, Dainik Jagran’s average issue readership (AIR), has come down while second, third and fourth players have seen a surge in readership.

Dainik Jagran’s AIR has come down in Q1 to 15.91 million, from 16.07 million in the trailing quarter. Dainik Bhaskar (AIR of 14.02 million), Hindustan (11.81 million) and Amar Ujala (8.75 million) followed.

Interestingly, Navbharat was pushed out of the top 10 Hindi dailies by Hari Bhoomi in the list.