Nutralite Margarine relaunched at 'Better Food Show'

Savoring the better food menu were celebrities, food critics and healthcare practitioners like cardiologists, dieticians and endocrinologists who appreciated the concept and the food preparations too.

 

Speaking about Nutralite‘s game plan Nayak said, "We want to establish Nutralite as the healthier alternative to butter and capture a market share of 8-10 per cent of the 800 million branded butter market over the next 2 years."

Considering that in the western countries margarine sales are 2 times that of butter, Zydus believes that the opportunity in the Indian market presents a huge untapped market, given its distinctly superior health benefits vs butter.

Nutralite will be promoted with mass media support in both print and television media. From a communications perspective, Nutralite will be promoted as a versatile healthy butter substitute which can be used as a bread spread and for culinary applications as well, adds the release.