Mudra Connext sees recession fading, eyes 25% growth
In 2009, walking through the recession heat, Mudra Connext had registered a meagre 5 per cent revenue growth.
Another mandate for Mudra Connext for the year will be to focus on building the organisation from the top and consolidating some of its perations.
"We have already consolidated our Ahmedabad and Kochi operations with Mudra Connext. Now we will be looking at consolidating more of our operations across geographies. We will also be looking at centralized buying at the all-India level and consolidate learning across our companies to operate like a national agency."
Meanwhile, talking about the overall advertising industry, Mishra expects the digital medium (display, search, social media and mobile) to show the highest growth as a media platform. "Our assessment is that the monetisation of the medium is far lower than what it deserves," he says.