Liverpool MD Christian Purslow insisted that the club‘s sponsorship agreement with SCB signals the start of a new era at Anfield.

"I am tremendously excited. It‘s a hugely important day in the history of Liverpool Football Club. This is the largest commercial agreement we have ever entered into. To have attracted a partner of the calibre of Standard Chartered Bank says everything about where we are trying to take this football club," said Purslow.

Standard Chartered operates in a number of markets around the world where Liverpool has a long term plan to increase its family of club fans.

"Many branches in these countries will effectively be a shop window for Liverpool Football Club and a means of attracting more supporters to the cause," said Purslow.