IRS Q1: Pratiyogita Darpan, India Today, Vanitha remain top mags

MUMBAI: Pratiyogita Darpan, India Today and Vanitha are undisputed leaders in the Hindi, English and regional magazine segments, according to the IRS (Indian Readership Survey) first-quarter report released by the Media Research Users Council (MRUC) and Hansa Research.

There is no surprise in the Q1 total issue readership (AIR) data.

Among Hindi magazines, Pratiyogita Darpan has a readership of 2.03 million, up from 1.96 million in Q4 2010 data. Interestingly, apart from the leader, Saras Salil, which is at No. 2, and Champak (No.8) have seen growth in their AIR. (see chart for details).