Hyundai i20 viral campaign 'Casts a Spell' crosses over one million viewers

The ‘Cast a Spell‘ digital film uses a generous sprinkle of humour to highlight the car and its innovative features. The viral campaign creatively highlights the hatchback‘s latest features including its automatic headlamps, rain sensing wipers and rear view camera with parking sensor.

Unbridled by the constraints of a television commercial with limited time frame of 20 to 30 seconds, the video has been successful to engage its viewers, all in a short span.

On the i20 viral video, Hyundai Motor India senior GM and group head Nalin Kapoor said, "The audience of digital media is innovative and experimental in their reception to brand communication. The viral video for the i20 was conceptualised to reach the youth on the internet in an engaging format. The i20 viral campaign was developed to create a buzz on the digital media, involve and engage consumers using humor and at the same time communicating class leading features of the i20."