Daikin India gets into CSR with 'Cool a school'
MUMBAI: The world is going digital and so are various brands. Daikin India has started its first CSR activity in the last 13 years through its online campaign ‘cool a school‘.
Daikin, a subsidiary of Daikin Industries Japan has been operating in India since 2000 and its manufacturing plant is located in Neemrana, Rajasthan, one of the hottest places across northern India and also the first place where the brand has started its CSR activity.
Through this video, Daikin is trying to connect with the society and also providing a cool environment to the schools across the hottest rural parts of India. Where children travel long distances by foot to get to school in the blistering heat and due to this most of them stop attending the school.
The video ‘Cool A School‘ is available on the online video streaming platform YouTube, where the company has asked users to come and watch the video and with every millions views on the video, the brand will reach out to another school . The brand has partnered with the local government school at Neemrana to appoint few class rooms with Daikin‘s air-conditioners. The video on YouTube has already garnered more than 10 lakhs views and the brand is moving to adopt another school.
An official from Daikin confirmed, "The one million views approach is aimed at garnering interest from our consumers. The idea was jointly cracked by Daikin India & our online agency - Adhog Interactive."
"This was not done to promote sales in the first place but as an effort to build brand equity", added the official.