MUMBAI: Indian agencies were placed well at the 9th edition of Asian Marketing Effectiveness Awards, with all the 19 shortlists being on the winning side.
While Ogilvy won top honours with three gold, BBDO India took home one gold.
Ogilvy & Mather‘s ‘BlackBerry boys‘ won gold in the category of best insights/strategic thinking; its ‘how we sold chocolate bars equaling more than 2.5 times the Great Wall‘ and ‘how ringing the bell can reduce violence against women‘ were recognised in best insights / strategic thinking group.
The agency also won three silvers and one bronze.
BBDO India‘s ‘W.A.L.S. - women against lazy stubble‘ campaign was omnipresent.
This project won five awards in different categories, with one gold, one silver and three bronze awards.
It won a gold metal in the category of best marketing campaign for national brand development.
Mindshare India‘s ‘use mobile save paper‘ campaign won two metals with a silver in most effective use of interactive marketing category and one bronze given in the most effective use of eco/green marketing group.
The evening‘s most celebrated, Platinum award, went to Clemenger BBDO & Proximity, Melbourne for its campaign called ‘how hiding a restaurant proved that Yellow Pages worked better than ever - The Hidden Pizza Restaurant‘. The project was executed for Sensis - Yellow Pages Australia.
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Winners 2011: |
Gold |
BlackBerry Boys |
Ogilvy & Mather Mumbai |
Vodafone Essar |
Most effective use of advertising |
Gold |
How we sold chocolate bars equaling more than 2.5 times the Great Wall |
Ogilvy & Mather Mumbai |
Cadbury Kraft India |
Best insights / strategic thinking |
Gold |
How ringing the bell can reduce violence against women |
Ogilvy & Mather Mumbai |
Breakthrough: bring human rights home |
Best insights / strategic thinking |
Gold |
W.A.L.S. - Women Against Lazy Stubble |
BBDO India |
P&G |
Best marketing campaign for national brand development |
Silver |
Pulsar & Stunting: Creating India‘s best selling sports bike |
Ogilvy & Mather Mumbai |
Bajaj Auto |
Best sustained success |
Silver |
Dove - Damage Expert |
Ogilvy & Mather Mumbai |
Unilever India |
Best sustained success |
Silver |
Project Swasthya Chetna |
Ogilvy & Mather Advertising |
Hindustan Unilever |
Most effective use of sponsorship and event marketing |
Silver |
W.A.L.S. - Women Against Lazy Stubble |
BBDO India |
P&G |
Best integrated marketing campaign |
Silver |
Use Mobile Save Paper |
Mindshare India |
Idea Cellular |
Most effective use of interactive marketing |
Bronze |
How we sold chocolate bars equaling more than 2.5 times the Great Wall |
Ogilvy & Mather Mumbai |
Cadbury India |
Best integrated marketing campaign |
Bronze |
W.A.L.S. - Women Against Lazy Stubble |
BBDO India |
P&G |
Most effective use of public relations |
Bronze |
W.A.L.S. - Women Against Lazy Stubble |
BBDO India |
P&G |
Best insights / strategic thinking |
Bronze |
W.A.L.S. - Women Against Lazy Stubble |
BBDO India |
P&G |
Best ideas |
Bronze |
German Engineering Made in India |
DDB Mudra |
Volkswagen India |
Most effective use of advertising |
Bronze |
This Beauty Never Sleeps |
Mindshare India |
Hindustan Unilever |
Best brand loyalty marketing campaign |
Bronze |
German Engineering Made in India |
DDB Mudra |
Volkswagen India |
Best insights / strategic thinking |
Bronze |
Save our Tigers |
Dentsu Communications |
Aircel, India |
Most effective use of eco / green marketing |
Bronze |
Use Mobile Save Paper |
Mindshare India |
Idea Cellular |
Most effective use of eco / green marketing |
Bronze |
Siemens Ecovatives |
RK SWAMY Media Group |
Siemen, India |
Most effective use of eco / green marketing |
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