Aegis Media acquires Japan's performance marketing and search agency Hablar

MUMBAI: Aegis Group plc has acquired Japan-based performance marketing and search agency Hablar as it seeks to increase its digital profile and capability.

Hablar will be merged into iProspect Japan‘s existing operations, strengthening its capabilities and providing additional service for its clients.

Tokyo-based Hablar is a specialist performance marketing agency whose focus is on search marketing and digital performance media. Established in 2003, Tokyo-based Hablar has built a fast growing business in this important sector for clients, including a long partnership with Aegis Media in Japan.

Aegis Media Japan comprises iProspect, a search and performance marketing agency; Carat, an independent media communications specialist; Vizeum; and Isobar.