Click here to View in Browser 07 July 2022 Volume 15 Issue No:14     MAM | Marketing Publicis Groupe media agency Zenith wins Eureka Forbes biz Consumer goods company Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR (agency of records). Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate. Read More... MAM | Marketing R K Swamy, BBDO to end long-term partnership Leading advertising agencies R K Swamy and BBDO have ended their 37-year partnership with each other. The announcement was made through an internal memo. As per the agreement, R K Swamy will buy out BBDO's stake in R K Swamy BBDO, and BBDO will buy out R K Swamy's stake in BBDO India. Read More... MAM | Media and Advertising Kaustubh Radkar becomes Garmin India's brand ambassador Garmin India has signed Indian triathlete Kaustubh Radkar as the brand ambassador of its fitness segment. Kaustubh Radkar has also been chosen as one of the Fit India ambassadors, as part of Prime Minister Narendra Modi's Fit India Movement, which was started in 2019. Read More... MAM | Marketing Ogilvy Bengaluru elevates Tithi Ghosh as president & head of office Ogilvy India has promoted Tithi Ghosh as president and head of office for Ogilvy Bengaluru as Ram Moorthi has moved on from the agency after a twenty five year long association. Read More... MAM | Marketing The Good Glamm Group ropes in Malvika Mehra as chief creative officer The Good Glamm Group has recently announced the appointment of advertising stalwart Malvika Mehra as chief creative officer. Malvika will lead the strategic thinking and creative mandate on brands across offline and online channels including mainline, performance, social, community, marketplace, store, digital, retail and design. Read More...   Press Releases » What are the 5 Methods of Selecting Projects? » Viacom18 takes criminal action against digital piracy » 8 Daily Writing Habits of Successful Writers » Kevin Pietersen Talks about the IPL's Final Week More News From Indian Television EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner. ....Read More... Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand's reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always...... Read More... Essence bags integrated media mandate for Plum A global data and measurement-driven media agency WPP's GroupM, Essence has won the integrated media mandate of beauty brand Plum in India. Essence will work on this mandate out of their Mumbai office. ....Read More... More News From India » BWS 2022: Using sports to build brands » BWS 2022: The era of conversational commerce begins Source: ET Brand Equity » Watch: Electric bus manufacturers red flag Govt's order on compulsory advertising under FAME scheme Source: ET » Non-fungible Tokens – Reforming the future of luxury fashion brands » When consumers become your brand ambassadors! Source: TOI » LegalKart inks strategic partnership with Times Group's Brand Capital » As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising Source: Financial Express » BMishkat Verma on Shah Rukh Khan, Akshay Kumar featuring in tobacco ads: 'They are actors, not moral science teachers' Source: HT » The Great Khali turns delivery man for Cadbury Fuse Source: Afaqs » Gozoop wins the marketing mandate for Fit AF Source: Campaign India   More National News » Kris Jenner endorses Amazon Glow in new ad Source: The Drum » 3 Ways Brands Can Implement Ethical Advertising Source: Forbes » Lindsay Lohan Ditches the Plastics in New Ad for Allbirds Source: AD Week » IAB Report Shows Brands Are Using Game Advertising To Extend Ad Reach Source: B&T » TECNO appoints Tiwa Savage brand ambassador Source: Vanguard » Samsung & Google Launch Ad Campaign Highlighting Their Partnership Source: Android Headlines » Gaming YouTuber LazarBeam Signs Ad Sales Deal With Studio71 Source: Hollywood Reporter » Car advertising scams aim to capitalize in the capital city Source: CBS17 To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.