Mumbai: The Good Glamm Group has recently announced the appointment of advertising stalwart Malvika Mehra as chief creative officer. Malvika will lead the strategic thinking and creative mandate on brands across offline and online channels including mainline, performance, social, community, marketplace, store, digital, retail and design. The Good Glamm is the content-to-commerce group in South Asia and the digital BPC (Beauty & Personal Care) conglomerate leveraging content and creators for commerce in India.

Mehra has 30 years of expertise in the advertising industry. She worked with Grey for five years and Ogilvy for more than 15 years before joining Dentsu India. She also founded Tomorrow Creative Lab and served as its creative director for two years. In the course of her career, Mehra has worked on brands like Vodafone, Honda, and Gillette, to mention a few. 

Later, she started her own entrepreneurial journey with Tomorrow Creative Lab, her clientele included the likes of HUL, Oyo Rooms, and NDTV among others.

Additionally, she has participated as a jury member for cinema, print, and design categories at prestigious international advertising and design festivals like Cannes, Clio, and Spikes Asia.

Mehra shared via her LinkedIn profile, “The Good Glamm is the largest content-to-commerce group in South Asia and the fastest growing digital BPC (beauty and personal care) conglomerate leveraging content and creator for commerce in India. I am excited about using new tools to deliver both - brand desire and great value for our brands here."