The union secretary for information and broadcasting Apurva Chandra has exhorted the media and entertainment industry to set a target of growing the industry to more than $100 billion by the year 2030.
Today, there is a shift in viewing habits from linear television to OTT and from theatres to OTT. The rise in content creation is leading to more and more jobs for people.
Tiki, a short video-making community, has partnered with Pooja Entertainment to promote the recently launched movie "Cuttputlli," starring Akshay Kumar and Rakul Preet Singh.
Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and brands today. Major global streaming platforms like Netflix and Disney+ are planning to roll out exclusive advertising solutions in 2023.
Development of the audio-visual sector requires industry-friendly policies, collaboration, and regular interaction between the government and industry stakeholders.
Mathrubhumi on Monday announced plans to host an event on World News Day on 28 September at the Uday Palace Convention Centre, Kowdiar Gardens, Thiruvananthapuram.
