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06 December 2022 Volume 70 Issue No 27

iWorld | OTT

Focus needs to move from eyeballs to mindshare for brands to use gaming effectively: AnimationXpress' dentsu MGEN Summit
At a session at AnimationXpress' dentsu MGEN Summit that looked at how brands can tell stories through gaming as a medium, several points were made. One is that lots of work needs to be done for brands to use gaming effectively in a digital marketer's strategy.

iWorld | OTT

Virtual identities are connecting ageing brands with younger audiences: dentsu's Jamie McConville
In a presentation at the MGEN Summit, which was organised by Animation Xpress and explored the areas of the metaverse, games, esports, and NFT, densu's director of global solutions Jamie McConville noted that virtual identities are connecting ageing brands with younger audiences.

Television | TV Channels

APAC (ex-China) Pay-TV revenues to reach $35 bn by 2027: MPA report
Media Partners Asia (MPA) has released a report titled "Asia Pacific Pay-TV Distribution 2022," which predicts that, excluding China, Asia-Pacific (APAC) Pay-TV revenues will reach $35 billion by 2027.

Television | TV Channels

Meera Vaidya and the art of getting on in Hollywood 
Meera Vaidya is not your regular young woman from Mumbai. The daughter of a celebrated journalist father-turned TV and film producer and an educationist mother, Vaidya has not let her pedigree affect her in any way. In fact, she has rebelled against it on almost every occasion.

iWorld | OTT

Game Awards: Disney+ Hotstar, Voot, MX Player, Airtel, Rooter & Loco to stream the event on 9 Dec
The Game Awards, an award show for the gaming industry, will be in its ninth edition in 2022. It has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. Nodwin Gaming, the gaming and esports arm of Nazara Technologies, with streaming partner Disney+ Hotstar, will broadcast the event live in India on 9 December from 6–10 a.m.
Press Releases
» What Can You Do With a Master of Arts Degree?
» Factors that Contribute to Business Loan Application Rejection
» Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services
» Kevin Pietersen lauds Eoin Morgan, Zak Crawley, and Jonny Bairstow
More News From Indian Television

iWorld | OTT

Gaming is witnessing an evolution in terms of time spent: dentsu's MGEN Summit
At the MGEN Summit organised by Animation Xpress in collaboration with dentsu Gaming on December 2, one of the sessions aimed to decode how the gaming consumers' behaviour has evolved.

iWorld | OTT

dentsu's 'For the Game' report: The Rise of the Gaming Culture
dentsu Gaming has released its report - 'For the Game' - in collaboration with This report delves into the rise of the gaming culture, exploring the prevalence and variety of gaming behaviours, and how the gaming culture and the broader Indian culture influence one another.

Television | TV Channels

27th Sports signs Toyam Sports as title sponsor of Ind-Ban series
Toyam Sports Limited (TSL) has been signed as the title sponsor for the Indian cricket team's three-match ODI and two-match Test series against Bangladesh, which will begin on 4 December 2022 at the Sher-e-Bangla National Cricket Stadium in Mirpur, Dhaka. Impress-Mattra Consortium, the on-ground rights holder for all Bangladesh cricket team home series, has granted exclusive marketing rights to Dubai-based 27th Sports.
More Indian Stories From Elsewhere
» OTT platforms must contribute to create and develop digital telecom infra: BIF
» Disney Channel to stop broadcasting in Russia from Dec 14: Report

Source: ET BrandEquity

» Telcos focus on international roaming plans to retain high-end users

Source: ET

» Why New Zealand is planning a law to make Google, Facebook pay news firms
» FWICE slams Nadav Lapid for calling The Kashmiri Files 'propaganda, vulgar movie': 'Hurt the sentiments of…'

Source: Indian Express

» Airtel, Meta join to accelerate India's digital ecosystem

Source: India Tv News

» Cristiano Ronaldo joins Al-Nassr, agrees 200 million euros deal: Report

Source: HT

» OneWeb Satellites To Reach Orbit On Competitor SpaceX Rocket After Feud With Russia

Source: Republic World

» Vodafone Idea could fail to pay contractual dues: ATC Telecom skeptical of Vi's recent preferential bond issue

Source: Times Now News

» Meta partners with Airtel to extend 2Africa Pearls cable system to India
» HPL Electric gains on bagging formal orders for supply of 5G electric products

Source: BS

» India has emerged as key player in global space sector: Jitendra Singh

Source: Livemint

» Swisscom Starts Offering 5G FWA Services for Enterprise Customers
» Vodafone CEO Nick Read to Hand Over Reigns to Margherita Della Valle

Source: Telecom Talk

» Can telcos team up to offer Truecaller-like service? TRAI's idea has takers, but concerns remain

Source: The Print

More International Stories From Elsewhere
» Sky News boss set to step down as channel looks to post-TV future
» UK families call for easier access to deceased children's social media history

Source: The Guardian

» Disney Senior Vice President of Communications Heather Hust Rivera to Exit Company After Almost 20 Years (EXCLUSIVE)
Source: Variety
» Twelve Labs lands $12M for AI that understands the context of videos
» Apple expands car key sharing, Bird charts out a strategy and layoffs come for Motional
Source: Techcrunch
» Brad William Henke, NFL Player Turned Actor, Has Died
» Election, Climate Stories Drove Out-Of-Market Viewers to VUit
Source: Broadcasting Cable
» Evoca NextGen TV service warns of imminent shutdown without cash infusion
» The Roku Channel serves up first NHL linear channel, adds 9 more free channels

Source: Fierce Video

» Joyn closes US series channel Primetime
» CBC becomes RTL Technology
Source: Broadband Tv News
» DirecTV, Fox Reach New Carriage Deal
» K. Dane Snowden Joins Wilkinson Barker Knauer DC Office as Senior Advisor
Source: Tv Technology
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