At a session at AnimationXpress' dentsu MGEN Summit that looked at how brands can tell stories through gaming as a medium, several points were made. One is that lots of work needs to be done for brands to use gaming effectively in a digital marketer's strategy.
In a presentation at the MGEN Summit, which was organised by Animation Xpress and explored the areas of the metaverse, games, esports, and NFT, densu's director of global solutions Jamie McConville noted that virtual identities are connecting ageing brands with younger audiences.
Media Partners Asia (MPA) has released a report titled "Asia Pacific Pay-TV Distribution 2022," which predicts that, excluding China, Asia-Pacific (APAC) Pay-TV revenues will reach $35 billion by 2027.
Meera Vaidya is not your regular young woman from Mumbai. The daughter of a celebrated journalist father-turned TV and film producer and an educationist mother, Vaidya has not let her pedigree affect her in any way. In fact, she has rebelled against it on almost every occasion.
The Game Awards, an award show for the gaming industry, will be in its ninth edition in 2022. It has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. Nodwin Gaming, the gaming and esports arm of Nazara Technologies, with streaming partner Disney+ Hotstar, will broadcast the event live in India on 9 December from 6–10 a.m.
At the MGEN Summit organised by Animation Xpress in collaboration with dentsu Gaming on December 2, one of the sessions aimed to decode how the gaming consumers' behaviour has evolved.
dentsu Gaming has released its report - 'For the Game' - in collaboration with Indiantelevision.com. This report delves into the rise of the gaming culture, exploring the prevalence and variety of gaming behaviours, and how the gaming culture and the broader Indian culture influence one another.
Toyam Sports Limited (TSL) has been signed as the title sponsor for the Indian cricket team's three-match ODI and two-match Test series against Bangladesh, which will begin on 4 December 2022 at the Sher-e-Bangla National Cricket Stadium in Mirpur, Dhaka. Impress-Mattra Consortium, the on-ground rights holder for all Bangladesh cricket team home series, has granted exclusive marketing rights to Dubai-based 27th Sports.
