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18 Sep 2021 |
Volume 70 Issue No:71 |
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LATEST STORIES |
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iWorld | Gaming
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CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr
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South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA Media. |
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Read More...
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Mam | Marketing
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Cadbury's iconic cricket ad gets a contemporary twist
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Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90's ad - 'Asli swaad zindagi ka', albeit with a contemporary twist.
Decades later, the heartfelt ad remains true to its original idea almost frame-to-frame. There is a nail-biting cricket match in progress, the scoreboard reads '99 not out', and the batsman is gearing up to face another ball. |
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Mam | Marketing
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World's top 50 luxury brands lose over $7 bn in value this year: Report
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The total value of the world's top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand Finance Luxury & Premium 50 2021 report. As the world grapples with the fallout from the Covid-19 pandemic, these brands witnessed a downturn from $227.1 billion in 2020 to $219.5 billion in 2021, it said. |
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iWorld | OTT
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Netflix's India ambitions surpass Rs 3000 crore investment
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Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today's global business editor Udayan Mukherjee in an interview.
The company has already pumped in Rs 3,000 crore in the past two years to develop original programming, particularly focused on local content, and more investments are in the offing. |
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iWorld | OTT
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Starz streamer Lionsgate Play launched in Malaysia |
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In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV). |
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Mam | Marketing
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Indya signs Shraddha Kapoor as brand ambassador |
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High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. |
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Read More... |
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iWorld | OTT
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Lionsgate Play to exclusively premiere 73rd Emmy Awards in India |
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Starz's streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India.
The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year's largely virtual event, it will have an in-person ceremony in Los Angeles. |
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More News From Indian Television |
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DTH expands even as pay TV market saturates
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Pay TV subscription revenue is expected to reach $7.6 billion by 2026 over $6.4 billion in 2021, stated Media Partners Asia in its latest report on India's online video market, which also highlights the increasing market share of Direct-to-home (DTH) even as cable TV remains in structural decline.................. Read More...
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Sansad TV launched, PM Modi calls it a new chapter in India's democratic system
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Prime minister Narendra Modi on Wednesday launched Sansad TV, highlighting it as another important chapter in India's parliamentary system. The channel has been created by merging Lok Sabha TV and Rajya Sabha TV and will be led by retired IAS officer Ravi Capoor who was appointed as the chief executive officer of the channel early this year.................... Read More...
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More Indian Stories From Elsewhere |
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More International Stories From Elsewhere |
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