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25 February 2020 |
Volume 70 Issue No:83 |
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| LATEST STORIES |
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MAM | Marketing |
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Trumping India |
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From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event 'Namaste Trump'. |
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Read More... |
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iWorld | OTT |
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Kantar's OTT audience measurement aims to be industry currency |
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Kantar, in association with VTION, has launched OTT Audience Measurement Insights for audio streaming platforms at a time when a unified third-party measurement is need of the hour. While the video measurement will come up in Q2, both the companies, on the back of the collaboration, aim to fill the need gap. |
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Read More... |
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More News From Indian Television |
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| Delhi, Mumbai largest markets for OTT audio streaming |
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| There is a strong interplay between radio and OTT audio streaming resulting in what can be called a "Battle for the Ear", according a study. The OTT Audience Measurement Insights – a first-of-its-kind, passive, continuous audience measurement service – has been launched by Kantar and VTION and it will bring the streaming audio medium on par with radio, TV, print and digital platforms............ Read More... |
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| Fakt Marathi to convert into full GEC from April 2020 |
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| The free to air (FTA) Marathi channel Fakt Marathi has made a strategic move to compete with pay broadcasters in the post NTO era. The channel is all set to become a complete GEC from April 2020. It will air three hours of original content in the primetime slot in genres like kids, mythology, socio-mythology, history, crime and comedy............ Read More... |
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| More Indian Stories From Elsewhere |
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| More International Stories From Elsewhere |
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