RK Swamy Media Group releases ‘Media Pocketbook 2022’

RK Swamy Media Group releases ‘Media Pocketbook 2022’

This year’s edition includes the addition of OTT, gaming, and e-commerce media.

RK Swamy

Mumbai: RK Swamy Media Group has released its Media Pocketbook 2022, reflecting the changing media landscape post the Covid-19 pandemic. 

The 13th edition of the pocketbook is a compilation of salient information on India’s 'vast, complex, and evolving' media landscape. "This pocketbook has been a ready reckoner for the marketing and media community for over a decade,” said the statement.

“It’s been our endeavour to update this latest edition to reflect the changing media landscape post-Covid,” said RK Swamy Media Group president Sandeep Sharma. “Content truly became king and digital media equaled television. OTT came into its own during this period and connected TV and mobile have changed the way people consume content, movies, and music."

"Apart from conventional media, data has been included in the digital section on OTT, gaming, e-commerce, devices, app, updated and verified by our media experts with significant experience in their respective domains,” Sharma further said.