Zeel Q2 FY22: New content launches bolsters ad revenue growth

The company posted ad revenue growth of 20.1 per cent and 18.9 per cent on YoY and QoQ basis.

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) announced its financial results for the second quarter FY 2022 ended on 30 September. The company reported 14.9 per cent revenue growth year-on-year (YoY) and 20.1 per cent domestic advertising revenue growth YoY.

The company’s total revenues stood at Rs 1305 million which was up 17 per cent sequentially. Its EBIDTA was Rs 4121 million and its EBIDTA margins at 20.8 per cent. The company’s advertising revenues stood at Rs 10,893 million and subscription revenues at Rs 7,885 million. Domestic ad revenue grew on a quarter-on-quarter basis by 18.9 per cent. Subscription revenues were down marginally by 1.5 per cent YoY. The company indicated that delay in NTO 2.0 implementation continues to impact pricing. The new timeline for NTO 2.0 rollout was extended till 1 April 2022.

The broadcaster saw its total TV viewership decrease slightly but grew its network viewership share by 70 bps on account of new show launches across all markets. It released 13 new shows and movies during the quarter. Zee TV, Zee Marathi, and Zee Tamil's performance was soft during the quarter. The Bengali, Kannada, and Telugu channels posted a strong performance. Genre-wise news and movies led to lower contribution in overall viewership.

The company reported 93.2 million global monthly active users (MAUs) for its streaming platform ZEE5. Zeel’s film production arm Zee Studios has a strong slate of movies ready for H2 FY22 across Hindi, Tamil, Telugu, Marathi, and Punjabi languages being planned for release.

In an investor call, Zeel managing director and chief executive officer Punit Goenka shared an update on the merger between Zeel and Sony Pictures Networks India. He said, “After receiving in-principle approval from the board, the due diligence process has commenced and is in steady progress. We are confident that this process will be completed within the stipulated timelines or even before that. Post which we will move on to the next steps as mandated by the law.”

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