KOLKATA: In an industry-first move, Viacom18 will launch its marquee entertainment property, Bigg Boss, first on Voot for six weeks. Titled Bigg Boss OTT, it will premiere in August 2021 with unprecedented access, engagement, and interactivity empowering viewers to immerse themselves in the journey of contestants in the Bigg Boss house. 

In addition to the hour-long episode on Voot, viewers will get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive 24*7 LIVE feed from the house. After the completion of the digital exclusive, the show will move seamlessly into Colors with the launch of Season 15 of Bigg Boss, said the channel on Friday.

A high-priced entertainment property, Bigg Boss has stamped its pull even in the hyper-competitive digital entertainment space. With over 8.5 billion views, the show has dominated the digital space with a 92 percent share-of-voice. It has also garnered significant patronage of brands and advertisers who continue to engage with the property, season after season.

Viacom18 Digital Ventures chief operating officer Gourav Rakshit said, “The launch of Bigg Boss OTT exclusively on Voot before TV is poised to be yet another game-changer in digital entertainment and a step forward in further cementing our position as the most loved consumer entertainment brand. This season is set to empower our audiences through unparalleled category-defining innovation through interactivity which we are sure will provide significance to our users, advertisers, and brands alike.”

While the OTT exclusive starts in August, Bigg Boss will go live first on Voot, and after six weeks of exclusive streaming on digital, the show will launch in a fresh avatar in its 15th season on COLORS.

Viacom18 Hindi Mass Entertainment chief content officer Manisha Sharma said, “The new digital exclusive format will take the show’s fandom to its next level through active engagement with viewers being able to play a part in the show’s progress. The beauty of this show lies in the versatility of format and the massive popularity it commands – both aspects helping us in customizing the show as two different content offerings for the two different platforms while maintaining its core ethos.”