Television viewership fell but Sun TV continues as most watched channel
BENGALURU: The Kalanithi Maran headed Sun Tv Network’s flagship Tamil GEC Sun TV continued to head Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels on All Platforms Across Genres and Top 10 Pay Channels Across Genres in Week 31 of 2020 (Saturday, 1 August 2020 to Friday, 7 August 2020, week or period under review) for the second consecutive week. Sun TV saw Weekly impressions fall 2.44 percent in Week 31 of 2020 to 1,099.956 million weekly impressions from 1,127.465 million in the previous week. Overall, television viewership declined 2.27 percent during the week under review to 17.2 billion weekly impressions from 17.6 billion in the previous week.
Here are some comparisons based on BARC data for top 2/3/4/5 or 10 channels - the impressions are for the genre/sub-genre/platform: Check out the news genre, highlighted in yellow:
| Top 2/3/4/5/10 Channels | Weekly Impressions | (000s) Sums (Except TV+OTT) + Brands & Advertisers) | |||||
| Genre/SubGenre | Week 30 | Week 31 | Change | Change% | |||
| Regional | |||||||
| 1 | 1 | Assamese | 67751 | 64237 | |||
| 2 | 2 | Bangla | 927648 | 899483 | |||
| 3 | 3 | Bhojpuri All | 130466 | 122211 | |||
| 4 | 3.1 | Bhojpuri Pay | 55500 | 55364 | |||
| 5 | 3.2 | Bhojpuri Free | 88893 | 80974 | |||
| 6 | 4 | Gujarati | 107357 | 108894 | 1537 | 1.43% | |
| 7 | 5 | Marathi All | 806932 | 756848 | |||
| 8 | 5.1 | Marathi Pay | 770548 | 726082 | |||
| 9 | 5.2 | Marathi Free | 76258 | 66063 | |||
| 10 | 6 | Oriya | 414784 | 409056 | |||
| 11 | 7 | Punjabi | 150236 | 153643 | 3407 | 2.27% | |
| 12 | 7.1 | Punjabi Pay | 133048 | 138200 | 5152 | 3.87% | |
| 13 | 7.2 | Punjabi Free | 36193 | 40372 | 4179 | 11.55% | |
| South Indian | |||||||
| 14 | 8 | Kannada | 1458969 | 1432989 | |||
| 15 | 9 | Malayalam | 625038 | 568928 | |||
| 16 | 10 | Tamil | 2293797 | 2244210 | |||
| 17 | 11 | Telugu | 2351674 | 2272202 | |||
| 18 | 12 | Hindi GEC (U+R) | 7121222 | 6724302 | |||
| 19 | 12.1 | Hindi Pay | 4450473 | 4254897 | |||
| 20 | 12.2 | Hindi Free | 3006130 | 2793599 | |||
| 21 | 12.3 | Hindi GEC (R) | 3956504 | 3684492 | |||
| 22 | 12.4 | Hindi GEC (U) | 3092163 | 2974263 | |||
| 23 | 13 | Hindi Movies (U+R) | 2085291 | 1997453 | |||
| 24 | 13.1 | Hindi Movies Pay | 1916860 | 1806799 | |||
| 25 | 13.2 | Hindi Movies Free | 675515 | 810550 | 135035 | 19.99% | |
| 26 | 13.3 | Hindi Movies (R) | 952074 | 980887 | 28813 | 3.03% | |
| 27 | 13.4 | Hindi Movies (U) | 1195591 | 1156433 | |||
| 14 | News | ||||||
| 14.1 | Regional News | ||||||
| 28 | 14.1.1 | Assamese | 62463 | 57998 | |||
| 29 | 14.1.2 | Bangla | 146962 | 142365 | |||
| 30 | 14.1.3 | Marathi | 218992 | 259734 | 40742 | 18.60% | |
| 31 | 14.1.4 | Oriya | 84875 | 78630 | |||
| 14.2 | South Indian | ||||||
| 32 | 14.2.1 | Kananda | 206692 | 226304 | 19612 | 9.49% | |
| 33 | 14.2.2 | Malayalam | 223295 | 229810 | 6515 | 2.92% | |
| 34 | 14.2.3 | Tamil | 189753 | 166891 | |||
| 35 | 14.2.4 | Telugu | 256725 | 267061 | 10336 | 4.03% | |
| 36 | 14.3 | Hindi (U+R) | 864586 | 945741 | 81155 | 9.39% | |
| 37 | 14.3.1 | Hindi (R) | 349817 | 377727 | 27910 | 7.98% | |
| 38 | 14.3.2 | Hindi (U) | 514770 | 568012 | 53242 | 10.34% | |
| 39 | 14.4 | English News | 11538 | 16090 | 4552 | 39.45% | |
| 14.5 | Business News | ||||||
| 40 | 14.5.1 | Hindi Business News | 8171 | 8324 | 153 | 1.87% | |
| 41 | 14.5.2 | English Business News | 902 | 685 | |||
| 42 | 15 | Kids | 637797 | 593281 | |||
| 43 | 16 | Sports | 150144 | 155252 | 5108 | 3.40% | |
| 44 | 17 | English Entertainment | 3332 | 3963 | 631 | 18.94% | |
| 45 | 18 | English Movies | 59904 | 61855 | 1951 | 3.26% | |
| 46 | 19 | Infotainment | 197897 | 177071 | |||
| 47 | 20 | Music | 500184 | 458583 | |||
| 48 | 21 | Youth | 150745 | 153502 | 2757 | 1.83% | |
| 49 | 22 | Lifestyle | 23943 | 19236 | |||
| 50 | 23 | TV+OTT (Billion Imp) | 17.6 | 17.2 | |||
| 24 | Across Genre | ||||||
| 51 | 24.1 | Top 10 All | 8320992 | 7783917 | |||
| 52 | 24.2 | Top 10 Pay | 6539253 | 6343513 | |||
| 53 | 24.3 | Top 10 Free | 3560699 | 3449871 | |||
| 25 | Ads | ||||||
| 54 | 25.1 | Top 10 Brands (Insertions) | 142566 | 159492 | 16926 | 11.87% | |
| 55 | 25.2 | Top 10 Advertisers (Insertions) | 669750 | 613806 | |||
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