Sports genre becomes top gainer in Chrome DM week 1 of 2020

Sports genre becomes top gainer in Chrome DM week 1 of 2020

The genre grew by 8.48 per cent.

Chrome DM

MUMBAI: Sports genre has become the top gainer in week 1 of 2020 of Chrome Data Analytics and Media data. The genre grew by 8.48 per cent. In this genre, DD Sports channel gained the highest OTS with 98.6 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English GEC gained second position and grew by 3.20 per cent in six metros market. In this genre,Comedy Central channel gained the highest OTS with 31.8 per cent. Infotainment genre stood in the third position by gaining 3.06 per cent in all India 1 lakh+ market. History TV 18 secured the highest OTS with 88.8 per cent.

English Movies genre stood in the fourth position in six metros market and grew by 2.48 per cent. Movies Now channel gained the highest OTS with 39.3 per cent. Kids genre stood at the fifth position in all India 1 lakh+ market and grew by 2.15 per cent. Discovery Kids secured the highest OTS with 90.3 per cent.