Sports channels reverse viewership loss but still weak in week 6 of BARC

It fell marginally by over 2 per cent in the current week as compared to previous.

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February).

The decrease in eyeballs is perhaps due to the sluggish performance of team India in cricket that is broadcast on Star Sports and the dull week for Sony Sports with few international live matches of combat sports that has failed to live up to the expectations of the viewers.

Leading the race at number one spot, Star Sports 1 Hindi has slightly improved its individual performance compared to the last week. The channel soared by over 7 per cent to 331536 weekly impressions in week six as against 308715 impressions in week five of BARC.

Star India has the exclusive right to broadcast all the Board Cricket Council of India cricket matches on all of its platforms across genres – men and women.

Retaining its position at number two on the chart, the government-owned DD Sports has somehow reversed its viewership count to positive. The channel grew by over 5 per cent to 77532 weekly impressions than the previous week impressions of 73671 in week five.

Despite having the broadcasting privilege of team India’s cricket matches on Free Dish DD Sports, it failed to increase its viewership count. However, the difference in viewership pattern between number one and two positions is around 77 per cent.

India tour to New Zealand has come to the last leg of two test matches between both the teams. India had won the five-match T20 series with a clean sweep but faced defeat in the 50-over format against the Kiwis.

Of the three-series one day international (ODI), two of them were played in the week six of BARC. The guest failed to retain its winning streak in ODI as same as T20 against the host, and which probably upset viewers and eventually got low eyeballs on television screens of a sports broadcaster.

Except the top two positions in the top five channels list, the other two channels of Star India – Star Sports First and Star Sports 3 – have declined substantially by over 31 per cent and 27 per cent to 46244 and 34947 weekly impressions in week six as compared to 67311 and 48033 in week five respectively.

Both channels -- Star Sports First and Star Sports 3 – have been ranked at the third and fourth positions respectively in the list.

Post the conclusion of Australian Open 2020, the viewership of Sony Pictures Sports Network’s Sony Ten 1 has continued to slump. This week, the channel's viewership fell by near 14 per cent to 31204 weekly impressions as against 36202 impressions in week five.

The only channel from Sony sports cluster to feature in the list fell by over 50 per cent this week as compared to week four (25-31 January) during which it had the ongoing grand slam tournament.

The Sony sports cluster owns the majority of international sports property right to broadcast on its various platforms such as Tennis, Football, Ultimate Fighting Championship and World Wrestling Entertainment to name a few. The next big event the broadcaster will televise is UEFA: Champions League – Round of 16 that has already begun from 19 February. It also has Australia tour of South Africa from 21 February.

Latest Reads
Perfect Relations introduces 24x7 War Room for clients Amid COVID 19 crisis

MUMBAI. As corporate India grapples real-time with the fallout of COVID; managing exigencies of business continuity, the challenges are many. But misinformation and fear are ever present risks that make the task more complicated. CEOs are faced with unprecedented interruptions that have no parallel...

Television TV Channels News Broadcasting
ZEEL launches #HumAndarCoronaBahar campaign

MUMBAI: To encourage more and more viewers to stay at home and keep the COVID-19 out, ZEE has come together with Lowe Lintas in an extraordinary partnership to create the first-ever completely #FilmedFromHome #HumAndarCoronaBahar initiative. The entire campaign was developed and completely made by...

Television TV Channels GECs
CNBC-TV18 ropes in mutual fund experts to answer investor queries

MUMBAI: Amid the COVID-19 outbreak, Network18’s English business news platform, CNBC-TV18, presented an expert-led knowledge sharing experience to its audience. The objective of this initiative was to raise awareness on its implications on the market and investments. Through its show, Your...

Television TV Channels News Broadcasting
IBF will resist any move to undercut ad revenue from govt & PSUs

MUMBAI: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, has said that it will resist any move by the government to undercut ad revenue from PSUs. This comes after Congress chairperson Sonia Gandhi gave a call to the prime minister to put an end to all advertisements by the...

Television TV Channels GECs
Doctor Call-in: CNN-News18 launches special programming amid COVID-19 pandemic

MUMBAI: Network18’s English news channel, CNN-News18, has lined up special programming ‘Doctor Call-in’ with renowned health experts from around the world to educate viewers about the novel coronavirus and dispel myths around it. Doctor Call-in is focused on addressing the queries of its viewers...

Television TV Channels News Broadcasting
Vodafone Group taps Synamedia for unified global TV platform

MUMBAI: Synamedia, the world’s largest independent video software provider, today announced it has secured a multi-year contract with Vodafone Group that includes the Infinite video platform, security solutions and end-to-end integration services.  The firm will help Vodafone Group deliver on its...

Television TV Channels News Broadcasting
Spikes Asia 2020 cancelled

MUMBAI: Spikes Asia has announced that The Festival of Creativity, Spikes Awards and Tangrams Strategy & Effectiveness Awards will not take place in October 2020 as planned. It will be held in 2021 in Singapore and new dates will be announced shortly.

Television TV Channels News Broadcasting
NBF decries Congress president Sonia Gandhi's suggestion to ban media ads

MUMBAI: The News Broadcasters Federation (NBF) has appealed to the prime minister to reject the suggestion by Congress president Sonia Gandhi for a “complete ban on media advertisements- television, print and online - by the government and public sectors undertakings (PSUs) for a period of two...

Television TV Channels News Broadcasting
Production houses keep their faith as they weigh impact of COVID-19

The iconic ‘Lights, camera, action’ has been temporarily silenced across the world. The COVID-19 pandemic is wreaking havoc on the once-thriving media and entertainment industry, stymieing its smooth functioning, at least for the time being.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required