Television

Religious genre becomes top gainer in Chrome DM week 44

The genre grew by 0.59 per cent.

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MUMBAI: Religious genre has become the top gainer in week 44 of Chrome Data Analytics and Media data. The genre grew by 0.59 per cent. In this genre, Aastha channel gained the highest OTS with 98 per cent in HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, music gained second position and grew by 0.54 per cent in HSM excluding <1 lakh market. In this genre, 9XM channel gained the highest OTS with 96 per cent. English GEC genre stood in the third position by gaining 0.19 per cent in 6 metro market. Comedy Central secured the highest OTS with 37.5 per cent.

Hindi news stood in fourth position in HSM excluding <1 lakh market and grew by 0.13 per cent. DD News channel gained the highest OTS with 99.2 per cent. English news genre stood on the fifth position and grew by 0.08 per cent in 6 metros market. In this genre, Rajya Sabha TV gained the highest OTS with 99.6 per cent.

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