News18 India launches special campaign 'Saans Lene Do'

The campaign aims to create awareness around air pollution in Northern India.

Mumbai: As Northern India along with the National Capital Region (NCR) gasps for clean air, News18 India, one of the leading national Hindi news channels, has launched a unique campaign ‘Saans Lene Do’ on the deteriorating air quality. With this campaign, the channel will aim to draw attention towards the practice of stubble burning and the consequent rise of air pollution in the region.

News18 India has always been at the forefront of highlighting key issues that echo the voice of the society and engaging all the relevant stakeholders to come together and work towards its solution. Continuing with its approach, the channel’s campaign will not only focus on highlighting the issue but also explore possible solutions through meaningful discussions. The channel will bring stories from ground zero to spotlight the alarming pollution levels while also evaluating the impact of the steps taken so far.

News18 India will provide a credible national platform to all stakeholders for wide-ranging discussions on how stubble burning, along with other air pollutants, is hazardous to the environment and human health. Through the campaign, the channel will also explore solutions to encourage farmers to adopt alternative practices to remove crop residue. Adding to the campaign, the channel will also bring stories from across the region focusing on the current status of pollution in Northern India.

The 'Saans Lene Do' campaign is set to be launched with a special show on Tuesday at 4.45 p.m only on News18 India.

Latest Reads
Natpe Budapest readies for in-person event in June

Mumbai: The National Association of Television Programme Executives (Natpe), a global business association for content producers, distributors, streamers and buyers across all platforms has announced Natpe International’s return to an in-person event in Budapest. This year’s spotlight is on Turkish...

Television TV Channels People
Sony YAY! to telecast first tele movie of 'Taarak Mehta Kka Chhota Chashmah'

MUMBAI: After two seasons of its show Taarak Mehta Kka Chhota Chashma, kids broadcaster Sony YAY! brings a new season of the show on Monday. The channel will also launch the first television movie of the Gokuldham society called – "Tapu and the Big Fat Alien Wedding". The movie will teleport kids...

Television TV Channels People
Shemaroo’s digital business contributes 48 per cent to FY22 revenue

Shemaroo Entertainment posted its financial results for the fourth quarter and financial year ended on 31 March. The company’s digital business contribution has grown from less than 10 per cent in FY14 to 48 per cent in FY22. This includes revenues from its OTT platform ShemarooMe and its content...

Television TV Channels Viewership
AMG Media Networks to acquire 49 per cent stake in QBM

AMG Media Networks Ltd, a part of Adani Enterprises Ltd, has signed definitive agreements with Quintillion Media Ltd and Quintillion Business Media Ltd to acquire 49 per cent stake in Quintillion Business Media (QBM). Quintillion Business Media owns and operates an exclusive business and financial...

Television TV Channels News Broadcasting
Republic TV’s Bhasker Das joins Unica Token

Bhaskar Das has started his new innings after resigning from the post of chief strategy officer in the Republic Media Network recently, according to a media report.

Television TV Channels People
ZEE5 announces RRR OTT premier in regional languages

After registering a tremendous success on theatrical release, RRR is all set to hit the OTT screens. On the eve of superstar NTR’s birthday, ZEE5 has announced the release of the blockbuster movie ‘RRR’ on ZEE5 on 20 May 2022.

Television TV Channels Viewership
Colors Tamil to telecast classic serials on 16 May

Colors Tamil is all set to launch two hit shows - Kolangal and Thendral, starting this 16 May 2022. The channel will telecast the shows from 1-2 pm and 2-3 pm respectively.

Television TV Channels Viewership
ZEE unveils its Technology and Innovation Centre in Bengaluru

Zee Entertainment Enterprises has announced the launch of its Technology and Innovation Centre in India’s tech capital – Bengaluru. The state-of-the-art facility was inaugurated by the Chief Minister of Karnataka Basavaraj Bommai on Friday.

Television TV Channels News Broadcasting
Adjust launches connected TV measurement solution ‘CTV AdVision’

Adjust has launched a connected TV (CTV) measurement solution called CTV AdVision.

Television TV Channels Viewership