India Today Group’s MP Tak launches its own website
The website is launched by the chief minister of Madhya Pradesh, Shivraj Singh Chouhan.
Mumbai: India Today Group’s digital-first channel, MP Tak, has further expanded its online-presence with a newly launched website– www.mptak.in inaugurated by the chief minister of Madhya Pradesh, Shivraj Singh Chouhan.
Tak is strengthening its presence and is fast establishing itself as a major player in the digital sphere. Tak’s bouquet of regional websites include – www.gujarattak.in, www.mumbaitak.in, www.uptak.in, www.rajasthantak.com, the website for MP Tak shall also focus on the local news from across the state. The website will feature news articles, videos, and web stories.
Commenting on the launch of the website, Tak Channels managing editor Milind Khandekar says, “MP Tak is a significant player and has been one of the most watched video news platforms in Madhya Pradesh. The idea behind the website launch is to cover the state of Madhya Pradesh in a focused manner with unbiased news reporting. The website will cover not just the local but also the hyper-local news.” He further adds, “We have a strong presence in the northern region with three regional websites – UPTak.in, Rajasthan.com and now MPTak.in”
Tak channels & The Lallantop, India Today Group CEO Vivek Gaur says, “With the launch of www.mptak.in, Madhya Pradesh will be our fourth regional market with its own destination. On YouTube and Facebook, MP Tak has already crossed over 200 million plus video views between April ‘22 and December ‘22. The launch of the own destination is a part of our effort to connect with more people and reinforce the trust of the viewers who have supported us on this journey.”
