Future lies in direct-to-mobile broadcasting: Prasar Bharati CEO Shashi Shekhar Vempati

The public broadcaster is working on it in collaboration with IIT Kanpur.

New Delhi: Prasar Bharati CEO Shashi Shekhar Vempati on Wednesday batted for common shared infrastructure for both Television and radio to directly deliver broadcast content to smartphones in future. The public broadcaster's top executive said convergence across content as well as infrastructure is needed to meet the demands of the future.

Speaking the CII’s Big Picture Summit, Vempati said, the public broadcaster is already working on bringing convergence across TV and radio, so that a lot of content exclusively available on Radio can be made visually rich and available for TV audiences. “Prime Minister’s ‘Mann Ki Baat’ was the first such radio programme, that was made available for TV audiences. We followed the same format for another show Rangoli and even Vividh Bharti's anniversary celebrations, where we put camera in the studio all-day long,” said Vempati.

The Prasar Bharati CEO also talked about the digital transformation that Doordarshan and All India Radio has undergone in the recent years. Every DD channel and AIR station now has a digital presence spanning multiple platforms, like YouTube or social media or app. “Traditionally, Radio has never been measurable. But, now we have people tuning into AIR from everywhere, and choosing content of their liking. Digital an integral part of our network,” he said.

Vempati said the public broadcaster is driving creativity and innovation on primarily several fronts. The most important being the conversion between TV and Radio. While the two have had a parallel journey of infrastructure and content creation, there was need to bring more convergence.

“We have also collaborated with IIT Kanpur, and if our efforts bear fruits, we should be able to see smartphones directly receiving broadcast signals,” he said. “In the event of a high-viewership event like an IPL, there is no reason why millions of users need to receive that content on a unicast mode through the internet. If this works, all of the content can be delivered directly on broadcast frequencies to people on their smartphones or smart TVs.”

Vempati also called for public private participation in developing critical algorithm, and sectors like AI, which will be needed to ensure content is available for multiple platforms, and made accessible to people across the country.

“We are looking for more collaboration with private sector to identify these technology problems and address them, to create an intellectual capital in India, not only for content, but also for technology to power this content,” he added.

Latest Reads
Disney forms international content group, Rebecca Campbell to lead

Mumbai: The Walt Disney Company is creating a new hub for international content under the direction of international content and operations chairman Rebecca Campbell. The company is also making several key executive appointments to its media and entertainment distribution segment under the...

Television TV Channels Kids
iTV Network appoints RK Arora as group CFO

Mumbai: iTV Network has announced the appointment of RK Arora as group chief financial officer (CFO). In this role, he will report to the network’s board.  A chartered accountant by profession, Arora has formidable experience in finance, distribution, overall operations and formulating strategies...

Television TV Channels People
Viacom18 to launch its first NFT marketplace Fully Faltoo

Mumbai: Viacom18’s youth, music and English entertainment (YME) cluster is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens (NFTs) with the announcement of The NFT marketplace, set up by - a pioneer and innovator of NFT...

Television TV Channels GECs
After edtech & fintech, now is time for media-tech: Anuj Gandhi at VBS 2022

Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while decoding the post-pandemic future of the industry at the 18th edition of the Video & Broadband Summit 2022 (VBS) organised by...

Television TV Channels News Broadcasting
DD Free Dish emerged as enabler of competitiveness in M&E industry: Prasar Bharati CEO

Mumbai: With a presence in over 40 million households, DD Free Dish has emerged as an enabler of competitiveness in the media and entertainment industry, said Prasar Bharati CEO Shashi Shekhar Vempati on Wednesday, highlighting the stupendous growth recorded by the platform in recent years. Vempati...

Television TV Channels News Broadcasting
OTMC brings popular K-drama 'Save Me 2' to India

Content production and distribution hub One Take Media Co (OTMC) continues to be the leader in Korean drama (K-drama) series acquisition in India as it announces to bring the popular K-drama "Save Me 2" to Indian audiences.

Television TV Shows Drama Series
Den Networks posts consolidated revenues of Rs 294 cr in Q3 FY22

Den Networks has released its financial results for the third quarter of FY 2022. The company reported consolidated revenue of Rs 294 crore and consolidated EBITDA of Rs 50 crore.

Television TV Channels Terrestrial
Network18’s revenue up by 16.5% YoY at Rs 1657 cr in Q3 FY22

Mumbai: Network18 Media and Investments on Tuesday announced the third-quarter results for FY 2022. The media company reported its highest ever EBITDA at Rs 373 crore with margins of 22.5 per cent. It reported the highest ever quarterly revenue of Rs 1657 crore up by 16.5 per cent year-on-year....

Television TV Channels News Broadcasting
Zeel's sales director Ankit Anthwal moves on

Mumbai: Zee Entertainment Enterprises Ltd's (Zeel) director of sales Ankit Anthwal has announced his decision to move on from the company after a six-year stint. 

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required